Tag Archives: marketing

Promotion suggestions and writing resources

Following on from the last post, I thought I’d give a few thoughts for those who do wish to go ahead with running a KDP Select promotion.

Please note that the following is based purely on my experiences, and is no guarantee for success.

The Book
First things first. Your book is finished. Congratulations!
I’m going to assume that at this point you have done all of the necessary additional bits, since they will play a huge part in your success. Formatting, editing, proofreading, etc.
Make sure that you have a good title (one that is pretty unique, so that it appears easily in searches), cover and blurb. These are essential hooks for drawing a new reader in.
Don’t publish yet.

Setting Up
Get yourself established in various forums. Kindleboards, Goodreads, Facebook, etc. Those communities are more likely to react favourably to someone who’s been positively posting for a while than for someone who drives by and spams with adverts for their books once in a while. Bearing in mind that these are your contemporaries and have a hell of a lot of advice and support to offer, if you don’t piss them off.
Search for genre-forums, and get active there as well.
In terms of self-preparation, start developing a thick skin. Your book is your baby, but it won’t be to everyone’s liking. You will attract (at best) some negative reviews. At worst, you may find yourself the victim of unwarranted attacks.
Contact reviewers as early as possible with a ready-to-go copy of your book. Approach them politely, remembering that they may not be able to respond in the time you need them to. Most will, where possible, try and support the launch of a new book at the time specified, with enough notice. A few genuine and positive reviews will help immensely. Do not, under any circumstance, solicit or write fake reviews! 

Publishing
When you do publish, make sure you have a firm online presence with the forums, Facebook page, Goodreads page, etc, and most essentially on Amazon’s author pages (all countries).

 The Promotion
Your initial audience for your book is most likely to be family and friends. Sorry, but that’s the truth. No one else knows you.
So, here’s my personal advice. You have up to five days. No one knows who you are. Your friends and family are most likely to help you once – any more is pushing it. Forums will help you when you have good standing, but they won’t do it over and again. Make your first promotion count. Go for broke with this one!

Scheduling your promotion
The start and end of the month are the most popular days for promotions. Try and avoid them.
If there is a particular event/holiday which ties in nicely with your book, look at that as a possible date to work with.
Try and get part of your promotion over a weekend.
Use the full five days – the downloads are cumulative during this period. The longer you can get them at the top of a genre-specific chart and keep them there, the better.
Give yourself at least one month before you kick the launch/promotion off.

Promoting the promotion
Your friends and family can be leant on a little bit to help. They might not all want to, but you can probably get away with it once. Use them.
Facebook, Twitter, etc – promote your promotion. Too much, and you risk spamming people who will unfriend/unlist/unfollow you. Go for a reasonable amount – you won’t be attracting new people with this, but you want to reach those you’re in contact with, and get them to spread the word to their friends.
Contact key websites that advertise free books (I’ve included a list of some at the bottom, but keep searching for more). Some will charge – and you need to make the decision on whether you want to pay. Some are wonderful, friendly and free – and will do anything they can to help out.
Contact Twitter accounts that promote free books – making sure to check any relevant #tags
Look at any alternative sources you can use – for example, a friend of mine runs a World of Warcraft podcast, and agreed to mention my promotion for a fantasy piece.
Depending on where you live, where you can access, you may want to consider physical advertising – you’d be surprised at what you can get for free/very low prices. I’ve handed out business cards printed with my book and promo days on it. If you can tie this in with a local event (e.g. Comic convention), then do it.
Look at unlikely sources – I’ve had (minor) celebrities retweet my promo days, for example. It certainly doesn’t pay to hassle them, but you may get lucky.
Look at where you’re promoting – remember that KDP Select currently works in America, UK, India, Germany, Italy, Spain and France. America is obviously the largest market, but don’t shoot yourself in the foot by missing an opportunity elsewhere as well.
Don’t forget that there are countless other places for free advertising – newspapers, free advert sites (e.g. Gumtree, Craigslist, etc) – some are worth popping a message in.
Keep some time ready for the kick-off of the promotion itself.
And understand that things sometimes change drastically…
You may fall ill. There may be a domestic or work emergency. Can someone else support your promotion that little bit for you?
The more thought you put into this, the more creative, the more work – the better your results will be. 

The promotion
And so, it arrives. The day of the promotion.
Ideally, you should have some time ready to go on this.
Let people know! Again, the reminders on your social media (provided you haven’t spammed people to death!) and requests for retweets/reposting/sharing etc.
Post adverts relevant for that day on whatever system you’re using (e.g Gumtree, Craigslist, etc) – you want them as visible as possible, and reposting/bumping isn’t always an option. Be warned, though, that some of these will not allow links to be posted – hence your title and image should be as easy as possible to find.
Remember time differences – your promotion will start at approx. 00.00hrs in the US, and 08.00hrs in the UK for example. Time your messages accordingly.
Keep your eye on the forum boards
Don’t cut the promotion short – remember your results are cumulative. Keep yourself as high on the genre charts for as long as possible.
Be ready to accept that the numbers you want may not be possible. ANY download is a good result.
Keep an eye on the various sites – problems with Amazon are not unknown. A problem in the UK may not affect the US, for example. Do not rely on your links – regularly go in and search for your title. Make sure it still appears, and contact Amazon immediately with any problems.
Keep an eye on the Kindle Community boards for issues as well. They are, thankfully, rare – but very frustrating when they hit your promotion.

What next?
Ideally, you should have some decent figures with your downloads, and you should see some of those figures converted into reviews.
There’s nothing wrong with sending out the occasional message/Tweet asking for people to post a review if they picked up a copy.
Maintain your online presence – don’t just do your promotion and run away.
Write! Now that you have someone willing to download your book, they’re interested. You want them to come back for more – so try and have something in the pipeline, at least.
And, if you can, help the writing community in return. If you want reviews, are you prepared to give them yourself? Are you willing to be a proofreader, beta-reader, formatter, editor? Maybe, maybe not. But it’s always nice if you can be.

And… that’s about it. I’ve been tempted to write a much longer article, but this covers what I want to say. Personally speaking, my promotional experimentations are over. I know what I need to change for my next book, and how I need to do it. My next stage will be to leave the KDP Select programme, and move Clown over for publishing elsewhere as well. I’ll keep you posted on that, too.

 

Links
Some useful links which may help:

Vistaprint are a fantastic company for discounted business cards and other assorted promotional material. They run regular special offers, and are well worth checking out – www.vistaprint.co.uk

Reviewers

http://www.theindieview.com/indie-reviewers/
http://www.pixelofink.com/
http://ereadernewstoday.com/
http://blog.booksontheknob.org/
http://www.indiebookslist.com/
http://www.fkbooksandtips.com/
http://www.ereaderiq.com/free/
http://www.kindleboards.com/index.php/board,42.0.html
http://kindlenationdaily.com/
http://flurriesofwords.blogspot.co.uk/
http://thekindledailydeal.com/contact.cfm
http://www.freebooksy.com
http://bargainebookhunter.com/feature-your-book/
http://www.gregscowen.com/2012/02/a-few-indie-book-reviewers/ -

Writing Websites

http://www.pixelofink.com/
http://ereadernewstoday.com/
http://blog.booksontheknob.org/
http://www.indiebookslist.com/
http://www.fkbooksandtips.com/
http://www.ereaderiq.com/free/
http://www.kindleboards.com/index.php/board,42.0.html
http://kindlenationdaily.com/
http://flurriesofwords.blogspot.co.uk/
http://thekindledailydeal.com/contact.cfm
http://www.freebooksy.com
http://bargainebookhunter.com/feature-your-book/
www.freebooksy.com
www.digitalbooktoday.com/
www.squiddoo.com
www.umenow.com
http://www.worldliterarycafe.com/
http://www.shelfari.com/
www.goodreads.com

Fantasy Specific

www.fantasy-faction.com
www.thefantasyforum.com
www.sffchronicles.co.uk/forum/
www.speculativevision.com/forum/
www.sf-fandom.com/vbulletin/forum.php
www.thefantasyforum.com/forumdisplay.php?216-Book-Forums
www.sffworld.com/forums/
www.nanowrimo.org/en/forums/fantasy
www.fantasyforums.com/
www.bestfantasybooks.com/forums/

Samples of general advertising websites:

http://www.friday-ad.co.uk/
http://community.vivastreet.co.uk/freebies
http://www.gumtree.com/freebies
http://www.goodbuy.co.uk/category/Household/140/EverythingunderPound30orFREE.aspx
http://www.nationalfreeads.co.uk/
http://forsale.local.thesun.co.uk/free-merchandise/
http://www.localspider.co.uk/classifieds/category/buy-and-sell/freebies/
http://www.adpost.com/
http://london.craigslist.co.uk/zip/
http://www.ukclassifieds.co.uk/books-s55_0.html
http://www.itsmymarket.com/classifieds/for-sale/books/
http://uk24.org/books-dvds-magazines
http://www.hallolondon.co.uk/free_ads/for_sale/books_music_and_film_!117.html
http://loot.com/
http://www.abadoo.co.uk/
http://www.usnetads.com/
http://www.usfreeads.com/
http://freead1.net/post-free-ad-to-USA-42
http://boston.craigslist.org/
http://www.cathaylist.com/

Sample Twitter accounts for promotions:

@kindleebooks
@Kindlestuff
@KindleEbooksUK
@KindleBookKing
@KindleFreeBook
@free
@free_kindle
@FreeReadFeed
@4FreeKindleBook
@FreeKindleStuff
@KindleUpdates
@kindlenews
@DigitalBkToday

These lists are in no way comprehensive, but may help. Hopefully.

Good luck! 

 

 

 

 

 

 

 

 

 

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Refunds?

Random post for the day.

I’ve had a few more sales come through for Clown (that lovely book up there on the right). However, amongst them has come two returns. And this baffles me.

I respect anyone’s right to return a product they’re not satisfied with, and I’ve done enough work in retail to know what people can be like, but books… On a Kindle? I’ve never done that. The concept is just alien to me.

If I buy a book, the thought of returning it never crosses my mind, no matter how bad it might be. Even if it turns out to be in a genre I’m not interested in. If it’s a hard copy, I’ll pass it on to someone else who may enjoy it – or a charity shop if I can’t think of anyone.
On a side note, if it’s a book I know I’ll only read once, I’ll do the same. I’ll also very happily lend out books that I really enjoy to people who I know will enjoy it, just to make sure that they read it. This has led me to purchasing Neil Gaimen’s American Gods a dozen times or so…

But that’s me.

I worked as a Cinema Manager for a few years, and regularly had people come out and complain about a film not being good. Sadly, this wasn’t the fault of the cinema – we didn’t make the film, afterall. And we would offer a refund to anyone who came out in the first 20 mins of a film. But this is where the audience have a kind of responsibility to find out what they’re getting into as well – film posters, quotes, trailers and reviews are there to give you an idea of what you’re getting.

Ditto for books. Especially for Kindle.

The cover is there on the page. Admittedly, it’s smaller than a movie poster, and may not be very revealing. I like to think Clown’s cover indicates that there’s going to be a journey of sorts, but I also think that it could be better.

There are a couple of reviews up there on the page. Admittedly, I need more, and I’m hoping that some of the readers will be kind enough to put words up there.

Most crucially, though, there is the option to “Look Inside”. This gives a substantial peek into the book (too much, for my preference. I know what my ideal cut-off point would be), and can tell you about the writing style, subject of the book, etc.

Hmm… I can appreciate that people don’t have the time to go through that. May make an impulse purchase, or have a good reason to request a refund. And they have every right to do so. It’s an available option, after all. It’s just not something I can ever see myself doing.

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Promotional Experimentational

I may have mentioned the experiments I like to run every now and then with Clown (on the right hand side of your screen there).

For those interested, Clown is enrolled in KDP Select. One of the benefits available with KDP Select is to have five promotional days per 90 day period through Amazon – these days allow you to sell your chosen title/s for free. Reason being that more people will download a free book, thereby increasing likelihood of reviews, and raising your title/s in the various selling lists so that there is greater awareness and likelihood of people seeing them post-promotion. Plus, more people will be reading your book (which is always nice).

And, naturally, there’s lots of advice within the writing community about how best to promote your work. Depending on your current situation (i.e. number of reviews, current standing in the various genre/sales lists), it can affect your total number of free downloads – with results reaching up to 10,000+ in some circumstances.

Last time I did it, I did the following:

  • Promo ran Fri – Sun, over Father’s Day weekend
  • Promo did not run at the start of the month, to avoid getting lost in all the other promos
  • Hyped up promo on Facebook, blog, Twitter, beforehand, etc
  • Contacted key websites to advertise free book for that weekend
  • Placed localised free adverts (Gumtree, Craigslist, etc)
  • On the promo days, used Forums, websites, Twitter, Facebook, etc to get attention

End result – just over 750 downloads. I was mightily pleased, given that I had come from 20 sales and three reviews only. Afterwards, I managed a small (approx. 14) number of follow-up sales.

So, this time, I ran a little experiment. I had 2 days left to use by the 15th July, so I did the following:

  • Ran a 2 day promotion over this weekend
  • The weekend was at the end of June/start of July
  • The promotion was completely unannounced
  • The promotion was not marketted or mentioned in any way to anyone

Enough time had passed for Clown to have dropped down the sales lists to a very non-prominent role. And by “non-prominent”, I mean that unless you’re specifically looking for it, or you’re flicking through page after page in the fantasy genre books, you’re not going to find it.

So, I wanted to see what would happen. Which is, probably, the reason I’ve given for most of the things I’ve done in my life.

Result – Total of 82 downloads. 33 in the UK, 48 in the US, and one more in Germany.

My friends and family already have Clown downloaded, so it’s absolutely not them. Given that this was unannounced, and the timing, I’m pleasantly surprised that anyone picked it up and I really wonder how it happened. The only difference, and I suspect this may be a key thing, is that I now have a review up on Amazon US (5 star – I’ll post it up at some point). Oh, and I changed the brief description of the book – maybe it actually is a difference-maker!

I’d love to know how this happened, and will post up some theories a bit later – when I can think of some!

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Putting Clown back in the box

And, the promotion is finished…

And how did it go? Delighted to tell you!

Let me break it down a little:

Background
In the UK, Clown had sold a total of 19 copies. The majority of these I can attribute to friends and family, with maybe a handful bought by people I don’t know. Three reviews, two glowing “family and friends” automatic 5-star reviews, and one honest 4-star review from another friend.
In the US, 1 copy sold. No reviews.

Strategy
I opted for a three day promotion, covering the Father’s Day weekend, in the middle of the month.
Three days covers one week day, and two weekend days.
Father’s Day gives me an extra gimmick.
Middle of the month is different from the standard start of the month, when most people post their promotions, so less combinations.
To increase awareness, I hit the following:

  • Facebook and assorted groups
  • Twitter, also contacting various e-book promoting users, and some celebs
  • Several forums
  • Promotional websites
  • Free domestic advertising sites

Final result:
224 downloads in the UK.
517 downloads in the US.
12 downloads in Germany.

Some thoughts overall:

  • I’m pretty pleased to have beaten 750 downloads. That’s a hefty increase from 20!
  • Where the hell did the German downloads come from?
  • At various points, I was in the Top 500 free ebooks in the UK, Top 1000 in the US, and Top 2000 in Germany.
  • I was being downloaded more than The Brothers Grimm. Yay!
  • I was very popular in the World Mythology and Fairytales category (Top 10).
  • Sales went well on Friday (initial barrage of promotion), dipped a little on Saturday (no promotion), and climbed very well again on Sunday (more and different more promotion).
  • By and large, most of the tweeters ignored me. However, I did get a large pickup after retweets from former professional wrestlers Lance Storm and Rowdy Roddy Piper!
  • The various websites were very helpful and positive in listing my promotion*
  • Seriously, who the hell found me in Germany?

Final thoughts:

The domestic advertisers I used (places like Craigslist and Gumtree) are free, simple and quick to use. Gumtree doesn’t like the advertising, but I’m going to make a suggestion that they have a category for free books. Not sure how much benefit they bring, but it’s easy to get a load of adverts on quite quickly. Just choose your timing well.

One subject I hadn’t even thought of for advertising was through a friend who plays and enjoys World of Warcraft. He generously retweeted for me, and I secured a few more downloads. It’s a fantasy game with a huge online community, in which he plays a major part – and runs a podcast! Something to bear in mind next time I promote a fantasy book.

I did ask for retweets from 50+ celebs, and got 2. They obviously led to some sales, so I’m pleased, but I think they’d rapidly get annoyed by a barrage of requests. I thanked them, and will leave them alone now. Hopefully they read the book and enjoy it, though.

A number of others also ran promotions, with their results hitting in the thousands, typically 6,000 – 10,000. Obviously, I’d love to do the same. But, for an initial run, with no reviews at all, I’m not going to beat myself up about it. They tend to have good numbers of 5-star reviews and whatnot, so it’s easier to sell. That’s my story and I’m sticking to it!

One poster in a forum roundly derided the use of promotions, giving away books which take away from actual sales; that no one would read them; that we were destroying the system as a whole. Rar rar rar.
In some ways, I agree with him. I would much rather people paid to download my book and put a little money in my pocket, as any author would. On the other hand, I’m happy that people are actually reading it. And, in order for people to read my book, they need to know about it. In order for them to know about it, I need to be able to promote it/have it recommended. So, I need to take a short term hit, for long-term gain. I hope.

I’ll let you know how I get on.

 

*I will be posting a separate page full of links and useful names for new writers shortly.

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A good title

Following on from yesterday’s post, I’ve been doing a little more thinking. See, told you I do that on occasion.

I knew that Clown would never be a huge seller. I’m a completely unknown author, with a very low (but slowly building) internet presence. Unworldly in the ways of e-publishing and marketing. And I’m launching my new book. Yay for me! Very brave.
However… That book is in a low-selling genre (thankfully, Game of Thrones, Discworld, and various others are keeping some life in there). My main character is named Clown. People generally don’t like clowns, and seem to most commonly associate them in books with horror stories.

And then, there’s the thing I want to talk about today. The title.

Clown.

I hadn’t fully realised the implication of the book’s title when I first set my heart on it. In my mind, and at the time of writing, it made absolute, perfect sense. The main character was called Clown. His life was being documented by a young writer, dissecting his legend, and so the title made absolute sense. To me.

Unfortunately, I’m not the one buying the book. I know what it means. I know who Clown is, and why I’m using that title. But I’m not the reader, I’m not the customer. Plus, unless you do a search for my name in Amazon, you’re likely to turn up 642 just for searching “Clown Kindle”. The more I think about it, the more I’m convinced I should have used a different title. But why?

The title is a major part of selling the book. It needs to invite the reader in, by telling a little more about the book. Used correctly, the title, the cover and the blurb should complement each other and should (in harmony) make for a compelling invite. Whilst my title and cover make perfect sense to me, I don’t think they work well enough for the new reader. My blurb… hmm… I struggle with these, in honesty. As much as I do writing a personal statement for my CV. I can easily suggest them for others, but struggle for myself.

So, in terms of lessons learned for the whole writing process, I’m putting “getting the right title” higher up on the list. And it’s already making me rethink the title of my next piece, tentatively entitled “Survivors”.

Now, thankfully, there are books beyond number out there, and I can stop and analyse a few of those which I think work. Having done so over the past day or so, there are a couple which I think work pretty well, especially so for new authors.

The first one is The Eyes of the Dead by G.R. Yeates (available for Kindle through Amazon). The more I think about it, the more I like this title. It’s a unique title. It instantly suggests (correctly) that this will be a horror book, most likely one involving the undead. The cover, which bears a picture of a WWI military official, with face all dark and glowing eyes, standing amidst barbed wire. The two complement each other perfectly, and tells you instantly what you need to do. Historic, horror, featuring soldiers and the undead.

The next is from Jonathan Maberry. Patient Zero. Again, a fantastically evocative title. Patient Zero is a phrase we’re instantly familiar with, as being the starting point for an outbreak of some form of disease. So, again, an instant image that puts a correct image in your mind. The cover, is of a pale, bald, naked (presumable) victim reaching out to the reader (obscuring his face as he does so). The act of reaching out, from this creepy looking figure builds on the whole patient zero image, creating a very strong whole. A plague bearer, perhaps intentional, but at the very least, threatening.

Finally, from a well-known author, George RR Martin. A Clash of Kings. Instant imagery. Hell, you don’t need to know what genre it is, you know have that image in your mind straight away. The cover, a simple crown, just builds on this perfectly. You’ve got only two options, really. It’s either historic, or fantasy. Either way, the image is in your mind. You know what you’re getting, and whether you’re likely to enjoy it.

So. The title I have, Clown, and the cover I have (a man walking down the street) make perfect sense to me. They should, hopefully, make sense to the people who read it. But from an initial hook-and-grab, they don’t work as well as I would like them to.

Lesson learned.

Now, I have to think of a new title for my next book. And give serious thought to what kind of cover I would like.

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My writing experiment

Well, it’s been nearly seven weeks since I published Clown on Amazon (that nice little picture just to the side there), so I thought I’d recap on how things are doing.

Having spent a bit of time chatting to a friend who had successfully (i.e. got some great reviews, and sold a decent number of copies) of a few of his own books, I took some advice away from him.

Some of the key things he suggested for me were:

  • Get a blog
  • Build up an online presence in various forums, groups, social media, etc.
  • Get a decent cover artist
  • Edit, edit, edit.
  • Then get a professional proofreader, and professional editor.
  • Format properly.
  • Publish, promote, and keep the hard work going.

Absolutely invaluable words of wisdom. And so, I listened intently, went on some of the sites he suggested, did a wealth of research, and made a few, very conscious decisions. Most of which will, probably, come back to bite me in the ass. Such is life.

First up, I obviously got the blog. Here I am! Surprisingly, I find myself greatly enjoying being on here. I’m terrible at self-promotion, and there are a million other blogs about writing out there. So, I resolved that this would be a brutally honest blog, rather than a self-promotional blog, even though this may cost me a little. As time went on, and as discussed at great length here, I found that it was very difficult for other authors to get interviews and reviews at times, so I resolved to help. I will discuss this more later, because I’ve found some interesting things here.

Building up an online presence has been a bit more of a challenge. There are only so many hours in the day, and between work, home, trying to write, trying to blog, etc, the opportunities to get out there and make suitable valid contributions are difficult. I’m trying, though. You may find me out there. Feel free to say hi!

Then we come to the difficult stuff. There is a highly passionate community of readers, and a highly passionate community of writers out there who take pride in their craft (and often, rightly so), in some cases making a career from their writing. They hone their craft, they employ top-rate cover artists, edit brutally, employ professionals to proofread, get the reviews in, etc. I admire them all.
Those who don’t tend to be looked down on.
But something struck me. One of the main reasons it was pointed out to use an editor was to keep word count down, as a publisher would be unlikely to take a risk on a sizeable novel from an unknown author. Hmm. Now, I was looking at self-publishing, so this didn’t really bother me. And I got to thinking.
Thinking, thinking, thinking. I do that, every now and then.
I respect the hell out of everyone who has that dedication to their craft. Myself, I’m a curious devil, and I wanted to conduct a little experiment.

See, print has evolved into e-book format. The old rules no longer apply, or don’t apply as strictly as they once did. I’m under absolutely no illusion as to my skills as a writer, and I’m often my own harshest critic. I spent a long time honing Clown, finding a distinctive voice to tell that particular story. I could have made it longer, shorter, spread over several books, made it for children, made it for young adults, made it a comic book, or anything. I had an opportunity to tell a story that was 100% my own, with nothing to lose.
See, this isn’t a new book from a best-selling author with a reputation to lose. This is a debut book from an unknown author, and as such, subsequent novels can only be seen in a more positive light as the author improves.
I had the chance to publish this book (and this book only) ENTIRELY in my own voice, whilst then learning about promoting, developing, building a presence, etc.

So I took it.

Clown was published without the use of an editor.
Clown was not proofread by anyone other than myself.
The cover picture for Clown was taken from a pre-made cover.

I am fully aware of this would be perceived, but wanted to do it anyway. I know this puts a nice big bullseye on me and my work. I still believe that after a lot of personal editting, repeated proofreading, self-taught formatting, etc, that the story and the format stands up pretty damn well. Feedback I’ve received since publishing bears that up. Is it perfect? No. Absolutely not. Show me a novel that is.

But it is mine. And it is an experiment, and one which will continue.

Regardless of how Clown does, by the time I have my next piece of work (self-)published, I will have built up my online presence. I will have learnt the intricacies of the self-publishing business. I will be able to compare and contrast the results of this experiment, with how the publishing of the second novel goes. And I won’t regret a damn thing.

So far, sales are low. Very low. But there are some sales. Mostly to family and friends, but enough that I can’t account for everyone who’s bought it. Which means that someone has shown an interest. It means that someone has read it, and hopefully enjoyed it. Even more hopefully, they’ll pop those honest reviews up.

Some day, I think I’ll write something about the full process – every resource, every useful page, every challenge I’ve had. And the results of my experiments with different genres, different formats, different covers, different editors, different prices, etc.

Obviously work is ongoing to promote, and I’m trying to do what I can to help others. Sometimes honesty may hinder more than help, but I firmly believe that an honest voice becomes a trustworthy voice. If I have that voice and I recommend something, it will genuinely be worth reading. Again, more experiments, and as time goes on, I’ll be putting some details of the more successful methods I’ve found for attracting attention, and changing attention to sales.

Until then, keep reading.

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Links to help new indy authors – reviewer sites

As time goes on, I hope to be able to share some information to support fellow aspiring authors.

I’ll start with a list of reviewer sites which I’ve found useful. I vouch for none of these, but they may help.

Reviewers:

 

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Good reviews, bad reviews, ugly reviews

Reviewing seems to be the most p0pular theme bringing people here, and I promise to have a new review up this weekend, from a nice little (unsolicited) fantasy piece I’ve been reading.

Meantime, here’s some random thoughts about reviewing, which I’m nicely calling “The Good, The Bad, and the Ugly”. Hey, there’s a reason they’re called classics!

Reviews seem to come in a barrage of formats, with all kinds of restrictions, clauses, issues, problems, and all kinds of mayhem.

Let’s start with:

The Friends and Family Review
Let’s face it, if you’re a new author, you need reviews. You need reviews to get people interested enough in your work to buy it, then to review it themselves. As a newly published author, the most likely people to buy your work immediately are family and friends. They’re very proud of you, and they want to support you. So they’ll give you a five-star review straight away, just because it’s you.
Very sweet of them, but ultimately not that helpful.

The Dodgy Review
I’m finding a number of references to dodgy reviews for books. Dodgy in the sense that they are neither genuine reviews, nor are they done with good intentions. They seem to be split into two main categories:
Author’s Self-Review.
Yes, authors are writing their own reviews on their own books. Goodreads, for example, allows this as standard. I’m not too keen on it, and I wouldn’t know how to honestly, constructively and impartially review my own work, so I’m staying the hell away from that. However, other authors have decided to create alternate accounts for Amazon (and presumably other sites as relevant) and post glowing reviews of their books. In some cases, they are using the same account and simply changing names (not realising that this will change every entry against that name). Forum boards are awash with examples of these – many bordering on the hilarious.
Reviews for Hire
Staggeringly, at least for me, there are people (I hate to call them businesses) who will take your money and construct multiple reviews of your piece of work from different accounts.

The Ugly Review
Again, I’m going to break this down into two parts:
The Retribution Review
What I’ve found is that other customers are wising up to reviews, and causing a backlash when they find dodgy practises going on. Mostly, this is restricted to author-bashing/mocking on the forum boards. However, every now and then someone goes a little further and decides to post an utterly malicious review in order to drop the average rating down, and cause a little doubt in people’s minds.
The Just Plain Mean Review
This one really worries me. I’ve spoken with two authors, who shall remain nameless, who told me two tales which scared the hell out of me. The first was an author who, following a minor dispute with a less-than-reputable published, found their book “hijacked”, with the content being completely changed (to vile erotica) leading to multiple bad reviews. This was an appalling case, and hopefully an isolated one.
The other was a friend who found a number of dodgy reviews for his book on Amazon, and did a little detective work. The reviewers were ultimately found to be working in a bookstore, and had something of a vendetta against self-published ebooks. They withdrew the reviews, but the situation is not fully resolved. Again, staggering.

Finally, the Good Review. From the genuine reader.
This is what I want, and what every author should want and aspire to collect. The ideal review.
From an impartial, preferably unsolicited source. A constructive review, that lists the good in the book, along with a reason to read. More than just a couple of lines, but less than an essay. A snappy selling point, which an author can be proud of.

What I’ve seen is that customers are wising up, and these are the things they’re picking up on when choosing books:

  • An excess of five-star reviews from an unpublished author. Yes, it would be nice to believe that someone really is that good straight away, and that every review is genuine (and they might well be), but this will set warning bells going.
  • A glowing review from a reviewer whose only review ever is for that one book. And never reviews again. Survey says… Fake account.
  • Multiple reviews which read at least 90% the same – cut and paste is not your friend.
  • Excessively vicious reviews and excessively gushing reviews.
  • Any review that contains the words “I’m so proud of”. Too close to be impartial.
  • Ditto for a reviewer who shares the same name as the author.

Now, I’m fully aware of how hard it is to get reviews. By and large, anyone who offers a reviewing service does so for free, and in their spare time. Reading a book takes time. Writing a review takes time. There are only so many hours in the day.

Reviewers look for some degree of quality control, and so do authors. You can get the best review in the world, and be ridiculously proud of it, print and frame it, hang it in the bedroom (or wherever takes your fancy). But if no one else sees it, it doesn’t help much.
Some reviewers insist on a minimum of, for example, five 5-star reviews for a book, or a minimum 4-star rating (raising the temptation for unscrupulous practise to get them).

And so the vicious cycle runs, and it can be downright upsetting for a new author. “I have my shiny new book, which I laboured for years on, and no one will read it. No one will give me a chance. No one will buy it…”

How do you get someone to take a chance on your book? You have to sell it to them.
How do you sell it to them? You promote the hell out of it, and you show them that others like it.
How do you show them others like it? You show them the great reviews.
How do you get the great reviews? You get people to read it, and leave reviews.
How do you get people to read it? You promote the hell out of it, and you show them that others like it… oh.
Vicious cycle.

I can’t guarantee that I’m going to become the next big thing in the reviewing, interviewing world. I can’t guarantee that my books are going to sell ridiculously well, and allow me to retire to a nice private island. I can dream, though. I’m good at that.

What I can guarantee is that I will help any other struggling/would-be author as best I can. And, hopefully, that someone will, in turn help me.

It takes only a brief moment to read a genuine review – which (in my case) will be shared across various media, and I promise all reviews are genuine. See yesterday’s article :)

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Reviewing Guidelines

As I build up an audience, I’m determined to support aspiring authors any way I can.

Hence, I will be offering reviews. As such, I should have a few guidelines.

Please note that my reading list is now at a length where I will be unable to accept any more submissions until further notice.

For those who would like a review here, please note as follows:

My preferences are to review: Horror, paranormal, fantasy, sci-fi, action/adventure, humour. Sorry, but I have no interest in sparkly vampire romance stories, or anything of that ilk.

Reviewing Guidelines

  • I am happy to accept requests to review – please contact me if you have a request. E-mail: truejdk@hotmail.co.uk
  • I will review honestly. Sometimes brutally so. Be prepared that you may hear things you do not like. However, I have no interest in being mean to someone for the sake of it, and I will always attempt to cushion a blow, and support with positive comments about a work.
  • Reviews will be published here, with links sent out through Facebook and Twitter. Slightly abridged versions will appear in Goodreads and Amazon UK and US (provided it is listed).
  • Where a book is not listed on Amazon/Goodreads, I will be happy to add a review once it is published, provided I receive notification of the listing going live.
  • Depending on how busy I am, length of book, circumstances, etc, I will provide an estimate of how long it will take to review a book.
  • Reviewing is done for free, regardless of how many reviews or stars you have in other formats, but is done wholly at my discretion.
  • If the review request is prior to submission, I would be grateful for submission in a suitable format. I will reserve the right to retain this for my own reading purposes afterwards, but guarantee that it will not be shared or distributed in any way, shape or form by me.
  • I reserve the right to not finish reading a book, and state that clearly in the review, with appropriate reasons why. The most typical reason for this would be a sizeable book that is very poorly written.
  • I also reserve the right not to write a review, if I feel that the review would not be appropriate.
  • If your request is for a book that forms part of a series, I will not be able to read all of the previous entries (except in exceptional circumstances). Your book will therefore need to be immediately accessible to the reader, or I will not be able to accept it.
  • By accepting a request to review, I am not entering a legally binding contract.
  • Please note that I may choose to read the review requests I receive in any order – simply for the sake of variety if nothing else.
  • I also reserve the right to call a temporary stop to accepting submissions for a period of time, based on the length of my reading list. I will not add continuously to the list, and if I cannot accept any more, requests will need to be remade at a later date.
  • If you have not read this guidance, make a request when I’ve clearly stated that I’m unavailable, send impolite e-mails, etc, please understand that you will not receive a response.

I actually enjoy reading, reviewing, and trying to help others out. Hopefully I can do so in a constructive and positive manner.

12th January 2013 – Please note that my reading list is now at a length where I will be unable to accept any more submissions until further notice.

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Sample Sunday – An Introduction to Clown

It’s Sunday!

So, if you’d like a little sample of Clown to get the introduction, I’m feeling in a generous mood. Here’s a wee taster for you:

 

PROLOGUE

 

I

I was eight when an uncle tried, in his well-meaning way, to explain my name to me. Unfortunately for him, I was about two years too young to comprehend what he meant. It became a little clearer when I was ten, but at that age I thought it was almost cool. A few years later I learned to hate my own name, and the man who had given it to me. Not that I really knew him, but I could judge him by his legacy.

I spent a lot of my teenage years wondering about my father; who he was, why he would name me so, why he left, where he was. When I was seventeen, my mother felt I was old enough, and took me to his grave, and explained why she and the rest of my family had kept his death from me. Nothing sinister in it, they assured me, just embarrassment. Then she explained why once a year, on the date of his death, she took a bottle out to his grave, and emptied one of the finest brands of Scotch into the ground.

The more I thought about it, the more I resented the effort my mother went to, whilst he had chosen so lazily for me.

It wasn’t long afterwards that I decided to change my name. Nothing major. I just decided I didn’t like being known for the sins of my father. I found a surname I kind of liked, and took to calling myself J.D. My mother bore this with remarkable patience, almost as if she’d been waiting for it.

As I headed towards my twentieth birthday, my feelings of resentment towards my father faded a little. Once in a while I’d head out to his grave myself, sitting nearby the weatherworn stone that bore his name, and tried to figure out what I wanted to do with my life.

My mother, God bless her, had always been fully supportive of everything I’d ever wanted to do. Perhaps after my father, she was afraid to upset me, lose me, whatever. We were close, sure, but not all that close. For my part, I tried to be a good son, but there was always something that stood between us. Sometimes we’d sit and talk about what I wanted to do, who I wanted to be. We’d talk for hours, about where I could study, what my calling was, how I wanted to see myself in ten years.

I drifted aimlessly. Ended up never going to college. Couldn’t rightly say I ever found myself a career to settle into. There was never going to be a pension plan in my future. Instead, I contented myself floating around doing bit jobs in our hometown. It was a pleasant enough little place, I guess. Full of small-town businesses that were happy for somebody to show an interest, delighted for an extra pair of hands around. I worked in most of them. Ran errands for the doctor; helped the vet do his rounds; wrote a few articles for the paper; helped deliver them, too. I fixed the roof of the church, painted the walls of the school, changed more tyres than I could count. In a couple of years, I learned more practical skills than I ever could at college.

I made friends everywhere I went. Sometimes I would wander out of the town, and out into the big city. Unlike most of my folk who did the same, I never really felt out of place there. Or, rather, I never felt any more out of place than I did anywhere else. Sometimes I picked up the odd piece of work whilst I was out there, too.

Time came when I was twenty-five, and I still had no idea what I wanted to do, who I wanted to be.

Until I heard about him.

I’m still not sure exactly who told me about him first. I was probably in the bar, enjoying a cold one, and shooting the breeze with some of the old-timers, when someone brought the topic around to him. To this day, I still don’t know why their story sparked my interest so, but I was hooked from the first tale. Maybe it was that they said he was an orphan. Maybe it was the name, foolish like my own.

Whatever it was, it was like someone finally flicked a switch inside of me, and I realised what I wanted to do. Some of the tales they told me where fantastic, and doubtless fuelled by the telling and retelling, but there was enough there that I wanted to know more. I needed to know more.

So I went looking.

 

II

I left my home, said goodbye to my mother, and hit the road. Truth to tell, I think she was a little relieved that I was finally growing up and moving on a little. Maybe I was only headed on a fool’s errand, but at least I was doing something. I promised to write her as often as I could. I showed her the stacks of paper I was taking (which in truth were there for the recording of tales along the way), kissed her on the cheek, and headed out of town.

I had only a vague idea of which way to go. I was, after all, following a man who had passed vaguely through this direction, many years before, leaving only second-hand tales and not-so-shrewd guesses as to his destination. But I had a whole lifetime ahead of me, with nothing else better to do.

As it turns out, it took me the better part of a decade to catch up with him, following a trail across continents, dangers, and near-miracles. There were times when I was convinced I had lost him for good, times when I was convinced I had lost myself, but always, always something came along to lead me again in the right direction. It was almost as if someone, something wanted us to meet, or at least, meant for me to record his story.

And I heard so many. Some were merely snippets of conversation. Some took days in the telling. I heard his name, his deeds from so many different sources, it defied belief. It was following his trail that I learnt that there is far more to this life, this world than I had ever suspected. There were moments I felt would freeze the very blood in my veins, others when I felt I would laugh fit to burst.

There was an ancient and venerable shaman, who told his tale of the man atop a mountain, in the midst of a raging blizzard. A child who hadn’t aged in a century whispered in a cave, in pitch darkness. In the depths of a forest, a chorus of birds sang a song in turns. In a graveyard visited only by the dead, the ghost of a cat showed me a miracle.

Much of what I heard was nothing more than hearsay, and rumour. Second and third-hand tales. There were those who claimed to have been best of friends with him, to have walked the roads with him, but had never even met the man. Some were addled by age, or by drink, or any of a hundred vices, and their tales were distorted. Most who claimed to have met him never had. Their tales differed greatly.

And there were a thousand tales of his life, a thousand more of my hearing them. I was shot in several places, spending weeks, months in hospital. I worked in shops, carnivals, garages, fields. I was chased out of one town, welcomed with open arms to another. I spent nights in open fields, the rain pouring down upon me, as I huddled in misery. I laid in the sun, on beaches deserted and pure. I dined on haute cuisine, ate in the streets with the homeless. Someday, I may put pen to paper and write them all down.

Someday. But not today. This is not my tale.

This is his tale. This is the tale that began with a discovery, which ends here tonight.

 

III

For, after years of searching, of asking, of listening, I’ve finally made it here, journey‘s end. I have notebooks filled with writing, mostly my own. Most nights, sitting beneath the moon, insomnia keeping my eyes from staying closed, I tried working the mammoth task of sorting through them. There’s a lot of repetition. A lot of those I spoke to had a flair for story-telling, and would fill a whole pad with what they could have said in a sentence. And, naturally, there’s a hell of a lot that’s just plain hogwash.

And, for the tale that I‘m coming to, a lot that will turn out to be irrelevant. Perhaps I can save them for another day. I’m sure I won’t be the kindest, or cleanest of editors in the telling of the tale which sits before me.

I’d always figured I should return home to do it. It’s been far too long since I went back there. My mother must be worried – my last letter was several months back. And there’s my father, of course. I never said goodbye to him when I left, so it’s only fair that I at least drop by on my way. And I was always best able to do my thinking when I was at his grave.

That was the plan. Funny how things can turn out.

I found my way to a graveyard. Not quite the one my father was buried in, but close enough. And here I sit. Stacks of paper, piles of notebooks around me. Sitting, thinking, staring.

At him.

I followed him here, after all. And now, having finally caught up with him, with the man I’ve spent so many years chasing, with the man who lived a life filled with the miraculous, I can only sit and stare at him. I’m still not quite sure what it is that caught my imagination so, nor why others speak so fondly of him. In truth, he seems a little disappointing. And yet, I can’t take my eyes away from him.

For his part, he sits there in silence, a strange little smile on his painted lips. He seemed to know me before I even introduced myself, as though word of me had already reached him. He wasn’t upset, though. I think, perhaps, his path led him here to cross mine. Perhaps.

We’ve been sitting here for an hour already, barely a couple of minutes of actual conversation between us. I can’t think how to begin; he seems in no great hurry. My mouth is dry. The wind plays with the pages around us, lifting up the cover to one notebook above the others, and I know where to start. Such an obvious place, really.

I tell him that I’ve heard so much about him, so many stories, ask if they can possibly all be true. He smiles, that strange smile of his, and looks at the paper. He asks if it’s all about him.

I nod.

“Is it true?”

He shrugs. How can he say what’s true or not, if he doesn’t know what’s there?

I blink, the question surprising me. Somehow, for some strange reason, I’d assumed he would know all the stories about himself; know everything I’d written down, could make one blanket statement confirming them all, or denying them. I tried not to think of him denying them – it would mean a waste of the last few years of my life.

In the distance, the sky rumbles. I pick up the first booklet, ask him if I could read him the story of his life, and he nods. I lick my lips; look at the scrawled writing, then at him.

The man named Clown.

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