Tag Archives: KDP

Good. Bad. Your choice.

Wow.

Sitting here, staring at my computer screen, and the only word that I can think of is… Wow. And really, really not in a good way.

Wow.

The source of my amazement is, once again, the wonderful world of writing (wwow, perhaps?). Or, a little more specifically, the writing community. I want to make it very clear – there are some absolutely wonderful, lovely people in the writing community. There are those who will take the time to support others, to give honest, constructive feedback. Those who will share their knowledge and experience, answer questions from new authors, and actively go out of their way to help. There are those who will deal positively with criticism, and discuss it in a mature, polite, professional way. There are those with a wonderful sense of humour – wild, crazy, creative people. There are authors who have taken their time to do their work properly – who have invested in their books, spending time to write, getting proofreading done, formatting, editing, etc.

I’ve been privileged to speak to a large enough number of these people to have faith in them. Whether it be those who run promotional websites, and have bent the rules to help me with a promotion; or have responded positively to my reviewing (even when I’ve had to say some things which haven’t been very positive, in the spirit of honesty); or have sought me out on forum boards after constructively and helpfully answering my questions, and offered some extra tips; or have explained when they’re unable to review my book at this time, but invited me to submit later; or have invited me to Facebook/Goodreads groups and shared their knowledge, or politely explained my ignorant breaking of the rules without making me feel like a complete idiot; or who have discretely contacted me to discuss points I’ve raised about their books; or who have taken the time to sit down with me in a pub and share their experiences with me; and especially those who’ve just made me laugh.

They are the shining stars of the self-publishing world.

Unfortunately, stars shine brightest when they’re surrounded by the black, murky pitch of night. And it’s that darkness that is, right now, making me stare at my computer screen and say… Wow.

The internet abounds with tales of badly behaving authors – throwing tantrums left, right and centre. In some cases, the original reason may be justified. In some cases, the tantrum is based on the ridiculous. Whether it be the author who threw a colossal shit-fit because his post was moved from one forum discussion to another; the situation regarding an author who has allegedly been boosting his own profile (through doctoring photos to suggest he was one a booksigning tour with another author, as opposed to just attending a booksigning, for example); the perpetual spammer on forums; the malicious reviewer; the stalker; the revenge stalker, or any of a thousand types.

I don’t know the details of the situations well enough to say “He’s right, she’s wrong”, or “She’s an innocent victim, and he’s to blame”. There’s a lot of malicious rumour spreading, a lot of malicious forum posting/blog posts etc, and a lot of malicious reviews out there. But, dear lord, there’s some truly appalling behaviour going on in those forums. A quick flick through sees authors – intelligent, creative, talented people – acting like a pack of wild dogs. Savaging one another mercilessly – sometimes dragging in innocent bystanders.

In this situation, poster X has raised a question on a forum board. It’s a variant of a question they have raised several times before, with a fairly accusatory tone about reviews on Amazon and Amazon’s responsibilities to remove fake reviews, especially as they have affected poster X’s sales. A quick look reveals that some of these negative reviews could easily be malicious. Some of them are verified purchases. Poster X may have a point. Unfortunately for poster X, his response to every single negative review is to accuse the reviewer of being the same person, leaving their reviews to support their racism, and then continue with various strong responses to people he believes are responsible on the forum pages. He also engages in a spirited attack in a discussion around his book (on Amazon’s pages) being plagiarised, and the attacks the discussion originator has made on his book. And, in the forum itself, he seems to have had major problems with some other posters – accusations of plagiarism, bullying, malicious reporting, etc.

Again, I don’t know the situation – or a lot of the history – which surrounds this situation. Certainly, it would appear that poster X has been the victim of some malicious actions. However, poster X’s responses – born out of frustration and (real or imagined) persecution do not in any way help him. His multiple posts have attracted the ire of the forum community, and his responses to their ire have served only to fuel their fire. It’s now at the point where posters on both sides of the argument have become overly vicious and aggressive.

Worryingly, some of the comments have mentioned that such behaviour will be attracting more negative reviews to his book. Whatever his behaviour, or indeed, whatever the behaviour of any author out there, a malicious and negative review placed purely for spite is just a very unpleasant bullying tactic. By all means, have your discussions with that individual in the forum boards, but leave it there. Would you go to your boss to raise unwarranted complaints about a colleague who said something a little snarky at their desk one day, and sustain this over several months?

I’m not picking sides. I certainly believe that everyone involved in this particular situation is, at least a little, at fault. But generally, this habit of malicious reviews, flame wars, online abuse, and general bad habits damages the community as a whole. Booksellers are not in competition. There’s no situation where the entire reading world will only pick one book at a time to read collectively. Your book, his book, her book, my book, their book can all be bought and read – sometimes even by the same author.

Just as the internet abounds with tales of bad authors, it also contains a wealth of advice. Behave professionally. Don’t respond to reviews – but if you must, do so positively, and without attacking the reviewer. Don’t rush your work out. Don’t post fake reviews for yourself or for others.

You may have some justification floating around for your actions, or the actions you’re tempted with. But realistically, there’s really no good reason. By engaging in any of these, you create a negative perception of yourself – and you are your product. Be better. Do better.

Please.

And if you’re a new author, new to the self-publishing game, and you happen upon this post – don’t despair. As mentioned, there are some truly wonderful people in the online writing community. They’re worth seeking out.

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Promotion suggestions and writing resources

Following on from the last post, I thought I’d give a few thoughts for those who do wish to go ahead with running a KDP Select promotion.

Please note that the following is based purely on my experiences, and is no guarantee for success.

The Book
First things first. Your book is finished. Congratulations!
I’m going to assume that at this point you have done all of the necessary additional bits, since they will play a huge part in your success. Formatting, editing, proofreading, etc.
Make sure that you have a good title (one that is pretty unique, so that it appears easily in searches), cover and blurb. These are essential hooks for drawing a new reader in.
Don’t publish yet.

Setting Up
Get yourself established in various forums. Kindleboards, Goodreads, Facebook, etc. Those communities are more likely to react favourably to someone who’s been positively posting for a while than for someone who drives by and spams with adverts for their books once in a while. Bearing in mind that these are your contemporaries and have a hell of a lot of advice and support to offer, if you don’t piss them off.
Search for genre-forums, and get active there as well.
In terms of self-preparation, start developing a thick skin. Your book is your baby, but it won’t be to everyone’s liking. You will attract (at best) some negative reviews. At worst, you may find yourself the victim of unwarranted attacks.
Contact reviewers as early as possible with a ready-to-go copy of your book. Approach them politely, remembering that they may not be able to respond in the time you need them to. Most will, where possible, try and support the launch of a new book at the time specified, with enough notice. A few genuine and positive reviews will help immensely. Do not, under any circumstance, solicit or write fake reviews! 

Publishing
When you do publish, make sure you have a firm online presence with the forums, Facebook page, Goodreads page, etc, and most essentially on Amazon’s author pages (all countries).

 The Promotion
Your initial audience for your book is most likely to be family and friends. Sorry, but that’s the truth. No one else knows you.
So, here’s my personal advice. You have up to five days. No one knows who you are. Your friends and family are most likely to help you once – any more is pushing it. Forums will help you when you have good standing, but they won’t do it over and again. Make your first promotion count. Go for broke with this one!

Scheduling your promotion
The start and end of the month are the most popular days for promotions. Try and avoid them.
If there is a particular event/holiday which ties in nicely with your book, look at that as a possible date to work with.
Try and get part of your promotion over a weekend.
Use the full five days – the downloads are cumulative during this period. The longer you can get them at the top of a genre-specific chart and keep them there, the better.
Give yourself at least one month before you kick the launch/promotion off.

Promoting the promotion
Your friends and family can be leant on a little bit to help. They might not all want to, but you can probably get away with it once. Use them.
Facebook, Twitter, etc – promote your promotion. Too much, and you risk spamming people who will unfriend/unlist/unfollow you. Go for a reasonable amount – you won’t be attracting new people with this, but you want to reach those you’re in contact with, and get them to spread the word to their friends.
Contact key websites that advertise free books (I’ve included a list of some at the bottom, but keep searching for more). Some will charge – and you need to make the decision on whether you want to pay. Some are wonderful, friendly and free – and will do anything they can to help out.
Contact Twitter accounts that promote free books – making sure to check any relevant #tags
Look at any alternative sources you can use – for example, a friend of mine runs a World of Warcraft podcast, and agreed to mention my promotion for a fantasy piece.
Depending on where you live, where you can access, you may want to consider physical advertising – you’d be surprised at what you can get for free/very low prices. I’ve handed out business cards printed with my book and promo days on it. If you can tie this in with a local event (e.g. Comic convention), then do it.
Look at unlikely sources – I’ve had (minor) celebrities retweet my promo days, for example. It certainly doesn’t pay to hassle them, but you may get lucky.
Look at where you’re promoting – remember that KDP Select currently works in America, UK, India, Germany, Italy, Spain and France. America is obviously the largest market, but don’t shoot yourself in the foot by missing an opportunity elsewhere as well.
Don’t forget that there are countless other places for free advertising – newspapers, free advert sites (e.g. Gumtree, Craigslist, etc) – some are worth popping a message in.
Keep some time ready for the kick-off of the promotion itself.
And understand that things sometimes change drastically…
You may fall ill. There may be a domestic or work emergency. Can someone else support your promotion that little bit for you?
The more thought you put into this, the more creative, the more work – the better your results will be. 

The promotion
And so, it arrives. The day of the promotion.
Ideally, you should have some time ready to go on this.
Let people know! Again, the reminders on your social media (provided you haven’t spammed people to death!) and requests for retweets/reposting/sharing etc.
Post adverts relevant for that day on whatever system you’re using (e.g Gumtree, Craigslist, etc) – you want them as visible as possible, and reposting/bumping isn’t always an option. Be warned, though, that some of these will not allow links to be posted – hence your title and image should be as easy as possible to find.
Remember time differences – your promotion will start at approx. 00.00hrs in the US, and 08.00hrs in the UK for example. Time your messages accordingly.
Keep your eye on the forum boards
Don’t cut the promotion short – remember your results are cumulative. Keep yourself as high on the genre charts for as long as possible.
Be ready to accept that the numbers you want may not be possible. ANY download is a good result.
Keep an eye on the various sites – problems with Amazon are not unknown. A problem in the UK may not affect the US, for example. Do not rely on your links – regularly go in and search for your title. Make sure it still appears, and contact Amazon immediately with any problems.
Keep an eye on the Kindle Community boards for issues as well. They are, thankfully, rare – but very frustrating when they hit your promotion.

What next?
Ideally, you should have some decent figures with your downloads, and you should see some of those figures converted into reviews.
There’s nothing wrong with sending out the occasional message/Tweet asking for people to post a review if they picked up a copy.
Maintain your online presence – don’t just do your promotion and run away.
Write! Now that you have someone willing to download your book, they’re interested. You want them to come back for more – so try and have something in the pipeline, at least.
And, if you can, help the writing community in return. If you want reviews, are you prepared to give them yourself? Are you willing to be a proofreader, beta-reader, formatter, editor? Maybe, maybe not. But it’s always nice if you can be.

And… that’s about it. I’ve been tempted to write a much longer article, but this covers what I want to say. Personally speaking, my promotional experimentations are over. I know what I need to change for my next book, and how I need to do it. My next stage will be to leave the KDP Select programme, and move Clown over for publishing elsewhere as well. I’ll keep you posted on that, too.

 

Links
Some useful links which may help:

Vistaprint are a fantastic company for discounted business cards and other assorted promotional material. They run regular special offers, and are well worth checking out – www.vistaprint.co.uk

Reviewers

http://www.theindieview.com/indie-reviewers/
http://www.pixelofink.com/
http://ereadernewstoday.com/
http://blog.booksontheknob.org/
http://www.indiebookslist.com/
http://www.fkbooksandtips.com/
http://www.ereaderiq.com/free/
http://www.kindleboards.com/index.php/board,42.0.html
http://kindlenationdaily.com/
http://flurriesofwords.blogspot.co.uk/
http://thekindledailydeal.com/contact.cfm
http://www.freebooksy.com
http://bargainebookhunter.com/feature-your-book/
http://www.gregscowen.com/2012/02/a-few-indie-book-reviewers/ -

Writing Websites

http://www.pixelofink.com/
http://ereadernewstoday.com/
http://blog.booksontheknob.org/
http://www.indiebookslist.com/
http://www.fkbooksandtips.com/
http://www.ereaderiq.com/free/
http://www.kindleboards.com/index.php/board,42.0.html
http://kindlenationdaily.com/
http://flurriesofwords.blogspot.co.uk/
http://thekindledailydeal.com/contact.cfm
http://www.freebooksy.com
http://bargainebookhunter.com/feature-your-book/
www.freebooksy.com
www.digitalbooktoday.com/
www.squiddoo.com
www.umenow.com
http://www.worldliterarycafe.com/
http://www.shelfari.com/
www.goodreads.com

Fantasy Specific

www.fantasy-faction.com
www.thefantasyforum.com
www.sffchronicles.co.uk/forum/
www.speculativevision.com/forum/
www.sf-fandom.com/vbulletin/forum.php
www.thefantasyforum.com/forumdisplay.php?216-Book-Forums
www.sffworld.com/forums/
www.nanowrimo.org/en/forums/fantasy
www.fantasyforums.com/
www.bestfantasybooks.com/forums/

Samples of general advertising websites:

http://www.friday-ad.co.uk/
http://community.vivastreet.co.uk/freebies
http://www.gumtree.com/freebies
http://www.goodbuy.co.uk/category/Household/140/EverythingunderPound30orFREE.aspx
http://www.nationalfreeads.co.uk/
http://forsale.local.thesun.co.uk/free-merchandise/
http://www.localspider.co.uk/classifieds/category/buy-and-sell/freebies/
http://www.adpost.com/
http://london.craigslist.co.uk/zip/
http://www.ukclassifieds.co.uk/books-s55_0.html
http://www.itsmymarket.com/classifieds/for-sale/books/
http://uk24.org/books-dvds-magazines
http://www.hallolondon.co.uk/free_ads/for_sale/books_music_and_film_!117.html
http://loot.com/
http://www.abadoo.co.uk/
http://www.usnetads.com/
http://www.usfreeads.com/
http://freead1.net/post-free-ad-to-USA-42
http://boston.craigslist.org/
http://www.cathaylist.com/

Sample Twitter accounts for promotions:

@kindleebooks
@Kindlestuff
@KindleEbooksUK
@KindleBookKing
@KindleFreeBook
@free
@free_kindle
@FreeReadFeed
@4FreeKindleBook
@FreeKindleStuff
@KindleUpdates
@kindlenews
@DigitalBkToday

These lists are in no way comprehensive, but may help. Hopefully.

Good luck! 

 

 

 

 

 

 

 

 

 

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Why promote?

And so, another period of promotional activity has concluded. The numbers are in, and I have a few thoughts mulling round my head.

This marks the third promotion experiment I’ve tried, and I have one more idea to go (hopefully towards the end of the month).

I’ve tried a few variables in the promotions I’ve run – including length of promotion, timing of promotion, promotion of promotion, etc. I’m going to do a separate post on my conclusions and my recommendations, which hopefully someone will find useful.

In the meantime, I wanted to look at the big question that has to loom over doing a promotion:

Why…?
Why do a promotion at all?
Good question. Thank you for asking.
Let’s go to the start.

KDP Select
When an author uploads a book for sale through Amazon, they can either choose to enrol in the KDP Select programme or not.
By not selecting to be a part of it, their book can be sold through other platforms (e.g. iBooks, Smashwords, etc), and can be price-matched against them. Thus, if your book is free elsewhere, it can be free at Amazon.
By selecting KDP Select, you are entitled to five promotional days per ninety day period, which will post your book as free. Other benefits of KDP Select include allowing members of Kindle Prime to borrow your book (and you will receive a payment based on the number of borrows).
The cynical part of me suggests that it’s easier to go with KDP Select. An author will only have to upload to one system (Amazon), can get the extra payment for borrows, and can still do free promotions. For a new author, and one not exactly au fait with the various systems and intricacies, this represents a nice, simple, beneficial option. Particularly with the proviso that each run in KDP Select is for a (rolling) 90 day period, and you can choose to opt out at the end of it.

Promotions
The aim of a promotion is to… well, promote your book. In theory, with your book being offered for free, it should be more attractive to potential buyers.
Indeed, there are a variety of sites which actively promote free books on a regular basis – often without being requested to. Facebook, Twitter, blogs, websites, etc, can all provide listings.
Thus, the new author can tackle one of the major problems with sales – generating book awareness.
And, as more people download the free copy, the book rises up the respective Free Charts in Amazon, so that even more people will see it, and more people will download it. Fantastic! The theory being that the more people who have your book, the more will read it, the more will spread the word, the more will write reviews, and the more your sales will pick up afterwards. Right?
Hmm… Well. Things have changed a little bit at Amazon, and the results you aim for may not actually help.

Problems with promotions
Previously, having a high number of downloads meant that your book would linger a little longer in the paid book charts, and so readers would be more likely to pay for it outside of promotion (“If everyone else is reading it, I should too!”). This no longer happens. The promotion finishes, and your book disappears from those charts again.
Scanning around the internet and various boards has a very negative approach to free downloads. A lot of it suggests that the majority of those who download a free book won’t actually read it. I was a tad sceptical, until I realised I do the very same thing myself.
Another approximate figure being bandied around is that it takes approximately 700 free downloads to get back 1 review. Again, scepticism reared its ugly head, until reality stomped down on it. I’ve personally found this figure to be about right.
And, perhaps the last thing that goes against a promotion – if readers know your book is being regularly given away for free… why would they pay for it?

Benefits of Promotions
Well, there wouldn’t be much point to doing a promotion if it was all doom and gloom, now would it?

So, let’s go with the most obvious. A promotion promotes both you and your work. It increases awareness. If your sales are virtually nil, and you have no reviews at all, getting any kind of awareness is going to help.
Your book may not be read immediately. Or in the next year. But maybe it will be read. And it’ll have hit the right audience. And they’ll come back. And they’ll buy your next book. And write reviews. And be your bestest friend ever! Well, maybe not that last, but if someone’s taken the time to download your book, there is a better chance that they’ll read it than if they never found it at all. How they’ll react to it is down to them and down to you.
Promotional activity can be tied in for a bit of fun, encouraging people to know you and your work – generally feeling better about it, so they’re more likely to react better to it.
By taking a chance on a new book, the new reader can be lead to your other books.
It’s also a nice little ego-boost, sometimes, provided you have realistic expectations. Running a promotion without any promoting of that promotion can still result in a small, but decent number of downloads.

So… To promote or not to promote?
The choice, as every choice must be, is yours. Look at the facts. Look at the benefits, and do a little research.
Are you writing purely for money, or purely for the joy of having someone else read your book and enjoy it? Or, are you somewhere in the middle? Perhaps you’re a little like me – you want people to read your stories, but you’d quite like to get paid for it.
Some writers get great benefits from a promotion. Some see virtually nothing.
A promotion which gets a high number of downloads requires a lot of work. A lot of work.
But done at the right time, in the right way, that KDP Select promotion can help you. A lot.

My recommendations?
Check the next post…

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Refunds?

Random post for the day.

I’ve had a few more sales come through for Clown (that lovely book up there on the right). However, amongst them has come two returns. And this baffles me.

I respect anyone’s right to return a product they’re not satisfied with, and I’ve done enough work in retail to know what people can be like, but books… On a Kindle? I’ve never done that. The concept is just alien to me.

If I buy a book, the thought of returning it never crosses my mind, no matter how bad it might be. Even if it turns out to be in a genre I’m not interested in. If it’s a hard copy, I’ll pass it on to someone else who may enjoy it – or a charity shop if I can’t think of anyone.
On a side note, if it’s a book I know I’ll only read once, I’ll do the same. I’ll also very happily lend out books that I really enjoy to people who I know will enjoy it, just to make sure that they read it. This has led me to purchasing Neil Gaimen’s American Gods a dozen times or so…

But that’s me.

I worked as a Cinema Manager for a few years, and regularly had people come out and complain about a film not being good. Sadly, this wasn’t the fault of the cinema – we didn’t make the film, afterall. And we would offer a refund to anyone who came out in the first 20 mins of a film. But this is where the audience have a kind of responsibility to find out what they’re getting into as well – film posters, quotes, trailers and reviews are there to give you an idea of what you’re getting.

Ditto for books. Especially for Kindle.

The cover is there on the page. Admittedly, it’s smaller than a movie poster, and may not be very revealing. I like to think Clown’s cover indicates that there’s going to be a journey of sorts, but I also think that it could be better.

There are a couple of reviews up there on the page. Admittedly, I need more, and I’m hoping that some of the readers will be kind enough to put words up there.

Most crucially, though, there is the option to “Look Inside”. This gives a substantial peek into the book (too much, for my preference. I know what my ideal cut-off point would be), and can tell you about the writing style, subject of the book, etc.

Hmm… I can appreciate that people don’t have the time to go through that. May make an impulse purchase, or have a good reason to request a refund. And they have every right to do so. It’s an available option, after all. It’s just not something I can ever see myself doing.

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Setting Clown free!

And the promotion is off and running!

Yes, I’m running a three day promotion through KDP Select, wherein Clown (that nice little book just to your right, there) is free from today until Sunday 17th June.

I thought I’d pop in and give an occasional bit of commentary on what I’m doing, and what results I’m getting.

So far… The promotion started at approx. 8am (GMT), to coincide with the US launch. Leading up to this, I’d contacted a couple of key promo sites and asked for support (I will be posting all of the details on a separate page as Writer’s Resources shortly), and made mention on Facebook and here. Not too much, really.

I’ve heard of a few issues with Amazon implementing promotions, with the most common complaint being that the promotion does not start on time, and can start several hours later. I’ve been pretty fortunate. The UK promo started approx. 1 hour late. However… The US site still lists Clown as being full price on the book page, but free on the search page. Little annoying, but the promo’s going through – need to give a little time for resolution.

I’ve launched adverts in a variety of local UK advertising sites (Gumtree, Loot, Craigslist, etc) to see if there’s anything going to come from them. Later in the day, I’ll hit the US sites. I’ll be backing this up with repeat adverts/bumping later in the day and over the weekend, accompanied by some forum and social media advertising.

At present, I’ve already managed a small number of downloads, which adds to my previously small number of purchases, to show that someone, somewhere is interested in reading. Hopefully!

Why not add yourself to that number? See the book there? Click it. You’ll be happy you did! And so will I…

Oh, and incidentally, if you don’t have a Kindle but would like to download for your laptop, you can do so here:
http://www.amazon.com/gp/feature.html?docId=1000426311

Final note, this lovely picture is by the very talented Kirsty Bexon-White (Follow her on Twitter at @kbexon)

Possible alternate cover?

Fan art from the wonderful Kirsty Bexon-White

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Promoting my promotion

Aha!

The first piece of promotion begins. Well, no, that’s kind of a lie. I guess the first piece of promotion began with the first Facebook status which said “I have published a book. Go and buy it!”, or those kind of sentiments.

If you read back to earlier entries, you probably know that I’m looking at the initial piece of publishing as a huge experiment, largely designed to increase my knowledge and understanding of the self e-publishing business, and to share my findings with those who pass these pages. At some point, a more concise version will appear and be given freely for any new authors, containing various links, suggestions, pointers, etc.

In the meantime, you’ll have to suffer through my ramblings.

Anyway. Moving on. I have enrolled Clown with KDP Select, a service which offers 5 promotional days per 90 day period. For those who don’t know, this means that my book can must be exclusive to Amazon, but in return I get this promotional activity – along with a share from their lending library fund for Kindle Prime users.

I have decided to use 3 of those promotional days this week, again in the interests of experimentation. And here are my thoughts.

The promotion of books in this way is designed to encourage more people to download the book. In doing so, the idea is that the book will move higher up Amazon’s constantly changing book charts, to receive greater prominence. Greater prominence will encourage readers to purchase once the book returns to its normal price. Theoretically.
Additionally, the more people who read, the more likely a review is. More reviews (as discussed at length in these pages) mean a greater selling point. In an ideal world, my pages on Amazon would be filled with genuine glowing 5 star reviews, and people would be desperate to download and read my book to find out what the fuss is all about (these people would include Steven Spielberg, who would be so impressed, he would make me a ridiculous offer for the book rights, allow me to adapt it for screen, and I could live a life of luxury in the sunshine. Hey, if it’s my fantasy, why aim low?).

More realistically, I have to look at this as longer-term investment. I’m promoting from Friday to Sunday (mark the date, get yourself a freeby). I’m not really going to miss out on any sales – the initial family and friends flurry has finished, so now I need to build up awareness from cold markets. At worst, I spend a couple of days promoting this, and get no one showing any interest. At best, I end up smoking cigars with Mr Spielberg. I’d settle for somewhere in the middle of that.

My tactics, to begin with, will be utilising social media – there are a number of groups on Facebook, etc. I can highlight here. I can use my own Twitter account, and the accounts of several others who are dedicated to highlighting free books. Hopefully I can encourage my friends to retweet – maybe even some celebs. I’ve also found a several other sites, which I’m going to use. I will share these, I promise.

I’ve chosen this weekend because it’s the middle of the month. Various research has suggested that most books go free at the start of the month, so to stand out a little, I’m trying the middle. I’m going for three days to cover the whole weekend.
My next promotion will attempt to use the middle of the week, and will hopefully have the support of more reviews.

As I say, the experiment continues.

So, please, mark the dates in your diary – Friday 15th to Sunday 17th, Clown by Paul Montgomery (that nice little book up there in the corner) will be free!

 

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Sample Sunday – An Introduction to Clown

It’s Sunday!

So, if you’d like a little sample of Clown to get the introduction, I’m feeling in a generous mood. Here’s a wee taster for you:

 

PROLOGUE

 

I

I was eight when an uncle tried, in his well-meaning way, to explain my name to me. Unfortunately for him, I was about two years too young to comprehend what he meant. It became a little clearer when I was ten, but at that age I thought it was almost cool. A few years later I learned to hate my own name, and the man who had given it to me. Not that I really knew him, but I could judge him by his legacy.

I spent a lot of my teenage years wondering about my father; who he was, why he would name me so, why he left, where he was. When I was seventeen, my mother felt I was old enough, and took me to his grave, and explained why she and the rest of my family had kept his death from me. Nothing sinister in it, they assured me, just embarrassment. Then she explained why once a year, on the date of his death, she took a bottle out to his grave, and emptied one of the finest brands of Scotch into the ground.

The more I thought about it, the more I resented the effort my mother went to, whilst he had chosen so lazily for me.

It wasn’t long afterwards that I decided to change my name. Nothing major. I just decided I didn’t like being known for the sins of my father. I found a surname I kind of liked, and took to calling myself J.D. My mother bore this with remarkable patience, almost as if she’d been waiting for it.

As I headed towards my twentieth birthday, my feelings of resentment towards my father faded a little. Once in a while I’d head out to his grave myself, sitting nearby the weatherworn stone that bore his name, and tried to figure out what I wanted to do with my life.

My mother, God bless her, had always been fully supportive of everything I’d ever wanted to do. Perhaps after my father, she was afraid to upset me, lose me, whatever. We were close, sure, but not all that close. For my part, I tried to be a good son, but there was always something that stood between us. Sometimes we’d sit and talk about what I wanted to do, who I wanted to be. We’d talk for hours, about where I could study, what my calling was, how I wanted to see myself in ten years.

I drifted aimlessly. Ended up never going to college. Couldn’t rightly say I ever found myself a career to settle into. There was never going to be a pension plan in my future. Instead, I contented myself floating around doing bit jobs in our hometown. It was a pleasant enough little place, I guess. Full of small-town businesses that were happy for somebody to show an interest, delighted for an extra pair of hands around. I worked in most of them. Ran errands for the doctor; helped the vet do his rounds; wrote a few articles for the paper; helped deliver them, too. I fixed the roof of the church, painted the walls of the school, changed more tyres than I could count. In a couple of years, I learned more practical skills than I ever could at college.

I made friends everywhere I went. Sometimes I would wander out of the town, and out into the big city. Unlike most of my folk who did the same, I never really felt out of place there. Or, rather, I never felt any more out of place than I did anywhere else. Sometimes I picked up the odd piece of work whilst I was out there, too.

Time came when I was twenty-five, and I still had no idea what I wanted to do, who I wanted to be.

Until I heard about him.

I’m still not sure exactly who told me about him first. I was probably in the bar, enjoying a cold one, and shooting the breeze with some of the old-timers, when someone brought the topic around to him. To this day, I still don’t know why their story sparked my interest so, but I was hooked from the first tale. Maybe it was that they said he was an orphan. Maybe it was the name, foolish like my own.

Whatever it was, it was like someone finally flicked a switch inside of me, and I realised what I wanted to do. Some of the tales they told me where fantastic, and doubtless fuelled by the telling and retelling, but there was enough there that I wanted to know more. I needed to know more.

So I went looking.

 

II

I left my home, said goodbye to my mother, and hit the road. Truth to tell, I think she was a little relieved that I was finally growing up and moving on a little. Maybe I was only headed on a fool’s errand, but at least I was doing something. I promised to write her as often as I could. I showed her the stacks of paper I was taking (which in truth were there for the recording of tales along the way), kissed her on the cheek, and headed out of town.

I had only a vague idea of which way to go. I was, after all, following a man who had passed vaguely through this direction, many years before, leaving only second-hand tales and not-so-shrewd guesses as to his destination. But I had a whole lifetime ahead of me, with nothing else better to do.

As it turns out, it took me the better part of a decade to catch up with him, following a trail across continents, dangers, and near-miracles. There were times when I was convinced I had lost him for good, times when I was convinced I had lost myself, but always, always something came along to lead me again in the right direction. It was almost as if someone, something wanted us to meet, or at least, meant for me to record his story.

And I heard so many. Some were merely snippets of conversation. Some took days in the telling. I heard his name, his deeds from so many different sources, it defied belief. It was following his trail that I learnt that there is far more to this life, this world than I had ever suspected. There were moments I felt would freeze the very blood in my veins, others when I felt I would laugh fit to burst.

There was an ancient and venerable shaman, who told his tale of the man atop a mountain, in the midst of a raging blizzard. A child who hadn’t aged in a century whispered in a cave, in pitch darkness. In the depths of a forest, a chorus of birds sang a song in turns. In a graveyard visited only by the dead, the ghost of a cat showed me a miracle.

Much of what I heard was nothing more than hearsay, and rumour. Second and third-hand tales. There were those who claimed to have been best of friends with him, to have walked the roads with him, but had never even met the man. Some were addled by age, or by drink, or any of a hundred vices, and their tales were distorted. Most who claimed to have met him never had. Their tales differed greatly.

And there were a thousand tales of his life, a thousand more of my hearing them. I was shot in several places, spending weeks, months in hospital. I worked in shops, carnivals, garages, fields. I was chased out of one town, welcomed with open arms to another. I spent nights in open fields, the rain pouring down upon me, as I huddled in misery. I laid in the sun, on beaches deserted and pure. I dined on haute cuisine, ate in the streets with the homeless. Someday, I may put pen to paper and write them all down.

Someday. But not today. This is not my tale.

This is his tale. This is the tale that began with a discovery, which ends here tonight.

 

III

For, after years of searching, of asking, of listening, I’ve finally made it here, journey‘s end. I have notebooks filled with writing, mostly my own. Most nights, sitting beneath the moon, insomnia keeping my eyes from staying closed, I tried working the mammoth task of sorting through them. There’s a lot of repetition. A lot of those I spoke to had a flair for story-telling, and would fill a whole pad with what they could have said in a sentence. And, naturally, there’s a hell of a lot that’s just plain hogwash.

And, for the tale that I‘m coming to, a lot that will turn out to be irrelevant. Perhaps I can save them for another day. I’m sure I won’t be the kindest, or cleanest of editors in the telling of the tale which sits before me.

I’d always figured I should return home to do it. It’s been far too long since I went back there. My mother must be worried – my last letter was several months back. And there’s my father, of course. I never said goodbye to him when I left, so it’s only fair that I at least drop by on my way. And I was always best able to do my thinking when I was at his grave.

That was the plan. Funny how things can turn out.

I found my way to a graveyard. Not quite the one my father was buried in, but close enough. And here I sit. Stacks of paper, piles of notebooks around me. Sitting, thinking, staring.

At him.

I followed him here, after all. And now, having finally caught up with him, with the man I’ve spent so many years chasing, with the man who lived a life filled with the miraculous, I can only sit and stare at him. I’m still not quite sure what it is that caught my imagination so, nor why others speak so fondly of him. In truth, he seems a little disappointing. And yet, I can’t take my eyes away from him.

For his part, he sits there in silence, a strange little smile on his painted lips. He seemed to know me before I even introduced myself, as though word of me had already reached him. He wasn’t upset, though. I think, perhaps, his path led him here to cross mine. Perhaps.

We’ve been sitting here for an hour already, barely a couple of minutes of actual conversation between us. I can’t think how to begin; he seems in no great hurry. My mouth is dry. The wind plays with the pages around us, lifting up the cover to one notebook above the others, and I know where to start. Such an obvious place, really.

I tell him that I’ve heard so much about him, so many stories, ask if they can possibly all be true. He smiles, that strange smile of his, and looks at the paper. He asks if it’s all about him.

I nod.

“Is it true?”

He shrugs. How can he say what’s true or not, if he doesn’t know what’s there?

I blink, the question surprising me. Somehow, for some strange reason, I’d assumed he would know all the stories about himself; know everything I’d written down, could make one blanket statement confirming them all, or denying them. I tried not to think of him denying them – it would mean a waste of the last few years of my life.

In the distance, the sky rumbles. I pick up the first booklet, ask him if I could read him the story of his life, and he nods. I lick my lips; look at the scrawled writing, then at him.

The man named Clown.

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Reviews and interviews for e-books

OK.

Writing this first thing in the morning, so this is more of a collection of random thoughts for the day. Bear with me, they may eventually make some sense. Possibly.

I tend not to edit the blog entries after I’ve written them. Editting’s for the publishable work – this is me, raw, rough and ready. That may or may not be a good thing. I’m sure points of view differ.

Reviewing. Now, I’ve been giving this a bit of thought over the past couple of days. Self-publishing leads to a vicious cycle or two, most notably (as I’ve seen so far) with promoting. My problem at the moment is this:

Not enough people are aware of my book, so I need to promote it. In order to promote it, KDP offer a promotional service where you can have your book available for free (the theory being that more people will download it, raising its profile for when the promotion ends, thus other buyers will see it and pay for it). However, to make sure people are aware that they can download it for free, the author will need to go out and promote it using various social media, including Twitter, Facebook, LinkedIn, etc. Authors can also do a “blogtour” – i.e. going around different blogs, being interviewed, and advertising their book. Authors can also request for particular websites to advertise, promote, and review their work to support the promotion period. Many of these websites offer their services for free, which is wonderful. However, because there are a lot of authors looking for their help, they can easily become overwhelmed, and some can put in restrictions. And this is the vicious cycle bit:

Some websites will not promote a book that does not have a sufficient number of highly-rated reviews. However, without the promotion, people are unaware of the book. If people are unaware of the book, they cannot buy it and review it. If they cannot reviews it, there’s an absence of reviews. Without reviews, these websites will not promote…

Now, don’t get me wrong. It is ABSOLUTELY the right of the website authors/contributors to decide what they put up there, how they put it up, and why. No one has a right to dictate to them what they should do with their time and energy.

And, with the wealth of authors out there (and having read some of the works available), quantity and quality are major issues. In theory, the only way to determine the quality of a piece is to read it yourself. In practicality, wading through 2,000 books in order to figure out which one is worth promoting is never going to work. So, a reliance on other people’s reviews is essential.

Now, should a person wish to manipulate the system, there are ways to get those reviews in place – asking/begging family and friends (even providing them with the reviews), actually paying someone to write reviews (yup, I’ve found that people do this), and creating multiple accounts to write those reviews yourself. I can’t endorse any of those. As mentioned in earlier posts, I would far rather have one genuine mediocre review than a dozen gushing (but fake) reviews. Which means, I will need to do this the hard way: solicit reviews from others on the interwebs, work over and again to raise awareness, and wait patiently (and hopefully) for reviews to trickle in.

BUT… I realised something crucial. I’m being a somewhat selfish ******* in wanting reviews. Where the hell are my reviews? I’ve been using Amazon for years. I have very very rarely posted a review of any form. If I can’t be bothered to make that kind of effort, why should anyone else? Live and learn, right?

So, it’s only fair that if I want others to help me out, I should be willing to do the same thing in return.

1. I will be posting more reviews on Amazon. Particularly for other self-publishing authors. I won’t give out 5-star reviews just to help out. I’ll give honest appraisals of something, especially if I genuinely enjoy it.

2. I’ll be posting reviews here as well. If I can direct anyone stopping by to something I find particularly worthwhile, I’ll be happy. If you read something, please pop a review up there as well.

3. I’m offering the chance for any new/budding/established authors to come on here for some interview time. Am I an established name in the review/promotion side of the industry? No. But by coming on here, you have absolutely nothing to lose, and everything to gain. All it takes is the right person to visit, find something they like, and build up from there. Message/comment me if you would like to join in.

Final comment before I disappear for the day.

A book review on Amazon is greatly appreciated – and doesn’t need to be the most wordy of things. A line, will do. Three-four would be ideal. What did you like, would you recommend, and if so, to who? What particularly grabbed you? Did you hate something? If so, put it in a constructive way for the author to benefit from.

Anyway.

Hoping to hear from someone soon.

Reviews would be most welcome at: http://www.amazon.co.uk/Clown-ebook/dp/B007UFS45Q/ref=sr_1_sc_1?ie=UTF8&qid=1337422623&sr=8-1-spell

and http://www.amazon.com/Clown-ebook/dp/B007UFS45Q/ref=sr_1_sc_1?ie=UTF8&qid=1337422635&sr=8-1-spell

And e-mails welcomed at truejdk@hotmail.co.uk

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Interviewing?

Slowly but surely I’m getting used to writing here. This is something I’ve never really done before, so every time is a challenge, but also an opportunity. It’s great to actually sit and write something sometimes, usually when I can’t focus on story-telling.

And, thankfully, it seems like people may have swung by once or twice to see what I’ve written. Which is even nicer!

Moving on, there’s an opportunity here to share more than just my thoughts and musings, but to support others with their writing. I enjoy writing, I enjoy reading, I enjoy talking. I’m not so hot on the promotion-side of things, and I’m sure that others are in the same boat.

So.

I quite like the idea of a promoted book and author, using a slightly different questioning format. I have this ready, and all I need is my first guinea pig. I’ll post offers up on other forums, but should anyone passing by be interested in a brief interview, with the chance to promote their published/upcoming work in any format, please let me know.

Cheers!

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Freeby promotions?

So. This is what’s going on in my life, right now.

Or, at least, since last I posted.

I never made it to see the Avengers. This made me all kinds of sad, for the obvious reasons. I was sent home sick from work. And, being the kind and charitable person that I am, I insisted that my good lady and the youngling go and enjoy it anyway. They did. Bah.

I spent a couple of days in bed, feeling somewhat less than healthy, but such is life.

Moving on from that, I have decided upon the next marketing stages of Clown, by looking at the some promo days, where I make the book available for free on Amazon through KDP. Key advice I’m getting is as follows:

1. Ideally, make sure you already have some tags and some reviews on your book. Well, this is a struggle at the moment. I’m going to run a promo to get more people downloading, and hopefully they’ll be reviewing.

2. Run promo for more than one day, ideally 2-3. No worries. KDP allows for 5 days in a 90 day period. I haven’t used any yet, so I’m planning a weekend for the first one.

3. Don’t do your promo on the first of the month, as everyone will be piling on to that day. Bugger. There’s a lovely Bank Holiday weekend coming up in the UK, on the 4th and 5th of June. I was thinking to run over the weekend to capitalise.

4. Make sure you notify key websites with what you’re doing, so they can support advertising. Great. I have a list. 90% of them want books which have a load of positive reviews and ratings. (Hmm… I’m seeing a vicious cycle here) Some of them charge, some of them make no guarantees.

5. Tweet, Facebook, wear a sandwich board etc.

6. Don’t cancel it early.

OK. I can do this.

I’ll be looking for promo days in the next few weeks, providing enough notice. I’ll follow all of the above. Will also be finding people who offer free reviews and seeing if they would be kind enough to look at my book. And, there are a number of places which offer free advertising – Gumtree, Craigslist, etc. I think I’ll give them a try as well.

One thing I’m adamant about is that all my results be genuine. I’ve read some fairly reprehensible tactics out there about people “reviewing” their own books, and I just can’t see the point. Yes, my family/friends may post a review – I can’t stop that, and at least it’s something, but I want reviews to be genuine. If my work is detestable, poorly written trash – tell me. If it’s genuinely enjoyable, please tell me that as well.

Tell me my work stinks and why, you’ll inspire me to improve and give me valuable pointers on how.

Tell me you enjoyed my work, and you’ll encourage me to write me – which means more fun things for you to read.

I think the worst review I could receive would be “Meh”.

Anyway. Details of the promo will follow, but in the meantime, please feel free to pick up a copy now:

http://www.amazon.co.uk/Clown-ebook/dp/B007UFS45Q/ref=sr_1_1?ie=UTF8&qid=1337173412&sr=8-1

http://www.amazon.com/Clown-ebook/dp/B007UFS45Q/ref=sr_1_1?ie=UTF8&qid=1337173451&sr=8-1

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