Tag Archives: KDP Select

Promotion suggestions and writing resources

Following on from the last post, I thought I’d give a few thoughts for those who do wish to go ahead with running a KDP Select promotion.

Please note that the following is based purely on my experiences, and is no guarantee for success.

The Book
First things first. Your book is finished. Congratulations!
I’m going to assume that at this point you have done all of the necessary additional bits, since they will play a huge part in your success. Formatting, editing, proofreading, etc.
Make sure that you have a good title (one that is pretty unique, so that it appears easily in searches), cover and blurb. These are essential hooks for drawing a new reader in.
Don’t publish yet.

Setting Up
Get yourself established in various forums. Kindleboards, Goodreads, Facebook, etc. Those communities are more likely to react favourably to someone who’s been positively posting for a while than for someone who drives by and spams with adverts for their books once in a while. Bearing in mind that these are your contemporaries and have a hell of a lot of advice and support to offer, if you don’t piss them off.
Search for genre-forums, and get active there as well.
In terms of self-preparation, start developing a thick skin. Your book is your baby, but it won’t be to everyone’s liking. You will attract (at best) some negative reviews. At worst, you may find yourself the victim of unwarranted attacks.
Contact reviewers as early as possible with a ready-to-go copy of your book. Approach them politely, remembering that they may not be able to respond in the time you need them to. Most will, where possible, try and support the launch of a new book at the time specified, with enough notice. A few genuine and positive reviews will help immensely. Do not, under any circumstance, solicit or write fake reviews! 

Publishing
When you do publish, make sure you have a firm online presence with the forums, Facebook page, Goodreads page, etc, and most essentially on Amazon’s author pages (all countries).

 The Promotion
Your initial audience for your book is most likely to be family and friends. Sorry, but that’s the truth. No one else knows you.
So, here’s my personal advice. You have up to five days. No one knows who you are. Your friends and family are most likely to help you once – any more is pushing it. Forums will help you when you have good standing, but they won’t do it over and again. Make your first promotion count. Go for broke with this one!

Scheduling your promotion
The start and end of the month are the most popular days for promotions. Try and avoid them.
If there is a particular event/holiday which ties in nicely with your book, look at that as a possible date to work with.
Try and get part of your promotion over a weekend.
Use the full five days – the downloads are cumulative during this period. The longer you can get them at the top of a genre-specific chart and keep them there, the better.
Give yourself at least one month before you kick the launch/promotion off.

Promoting the promotion
Your friends and family can be leant on a little bit to help. They might not all want to, but you can probably get away with it once. Use them.
Facebook, Twitter, etc – promote your promotion. Too much, and you risk spamming people who will unfriend/unlist/unfollow you. Go for a reasonable amount – you won’t be attracting new people with this, but you want to reach those you’re in contact with, and get them to spread the word to their friends.
Contact key websites that advertise free books (I’ve included a list of some at the bottom, but keep searching for more). Some will charge – and you need to make the decision on whether you want to pay. Some are wonderful, friendly and free – and will do anything they can to help out.
Contact Twitter accounts that promote free books – making sure to check any relevant #tags
Look at any alternative sources you can use – for example, a friend of mine runs a World of Warcraft podcast, and agreed to mention my promotion for a fantasy piece.
Depending on where you live, where you can access, you may want to consider physical advertising – you’d be surprised at what you can get for free/very low prices. I’ve handed out business cards printed with my book and promo days on it. If you can tie this in with a local event (e.g. Comic convention), then do it.
Look at unlikely sources – I’ve had (minor) celebrities retweet my promo days, for example. It certainly doesn’t pay to hassle them, but you may get lucky.
Look at where you’re promoting – remember that KDP Select currently works in America, UK, India, Germany, Italy, Spain and France. America is obviously the largest market, but don’t shoot yourself in the foot by missing an opportunity elsewhere as well.
Don’t forget that there are countless other places for free advertising – newspapers, free advert sites (e.g. Gumtree, Craigslist, etc) – some are worth popping a message in.
Keep some time ready for the kick-off of the promotion itself.
And understand that things sometimes change drastically…
You may fall ill. There may be a domestic or work emergency. Can someone else support your promotion that little bit for you?
The more thought you put into this, the more creative, the more work – the better your results will be. 

The promotion
And so, it arrives. The day of the promotion.
Ideally, you should have some time ready to go on this.
Let people know! Again, the reminders on your social media (provided you haven’t spammed people to death!) and requests for retweets/reposting/sharing etc.
Post adverts relevant for that day on whatever system you’re using (e.g Gumtree, Craigslist, etc) – you want them as visible as possible, and reposting/bumping isn’t always an option. Be warned, though, that some of these will not allow links to be posted – hence your title and image should be as easy as possible to find.
Remember time differences – your promotion will start at approx. 00.00hrs in the US, and 08.00hrs in the UK for example. Time your messages accordingly.
Keep your eye on the forum boards
Don’t cut the promotion short – remember your results are cumulative. Keep yourself as high on the genre charts for as long as possible.
Be ready to accept that the numbers you want may not be possible. ANY download is a good result.
Keep an eye on the various sites – problems with Amazon are not unknown. A problem in the UK may not affect the US, for example. Do not rely on your links – regularly go in and search for your title. Make sure it still appears, and contact Amazon immediately with any problems.
Keep an eye on the Kindle Community boards for issues as well. They are, thankfully, rare – but very frustrating when they hit your promotion.

What next?
Ideally, you should have some decent figures with your downloads, and you should see some of those figures converted into reviews.
There’s nothing wrong with sending out the occasional message/Tweet asking for people to post a review if they picked up a copy.
Maintain your online presence – don’t just do your promotion and run away.
Write! Now that you have someone willing to download your book, they’re interested. You want them to come back for more – so try and have something in the pipeline, at least.
And, if you can, help the writing community in return. If you want reviews, are you prepared to give them yourself? Are you willing to be a proofreader, beta-reader, formatter, editor? Maybe, maybe not. But it’s always nice if you can be.

And… that’s about it. I’ve been tempted to write a much longer article, but this covers what I want to say. Personally speaking, my promotional experimentations are over. I know what I need to change for my next book, and how I need to do it. My next stage will be to leave the KDP Select programme, and move Clown over for publishing elsewhere as well. I’ll keep you posted on that, too.

 

Links
Some useful links which may help:

Vistaprint are a fantastic company for discounted business cards and other assorted promotional material. They run regular special offers, and are well worth checking out – www.vistaprint.co.uk

Reviewers

http://www.theindieview.com/indie-reviewers/
http://www.pixelofink.com/
http://ereadernewstoday.com/
http://blog.booksontheknob.org/
http://www.indiebookslist.com/
http://www.fkbooksandtips.com/
http://www.ereaderiq.com/free/
http://www.kindleboards.com/index.php/board,42.0.html
http://kindlenationdaily.com/
http://flurriesofwords.blogspot.co.uk/
http://thekindledailydeal.com/contact.cfm
http://www.freebooksy.com
http://bargainebookhunter.com/feature-your-book/
http://www.gregscowen.com/2012/02/a-few-indie-book-reviewers/ -

Writing Websites

http://www.pixelofink.com/
http://ereadernewstoday.com/
http://blog.booksontheknob.org/
http://www.indiebookslist.com/
http://www.fkbooksandtips.com/
http://www.ereaderiq.com/free/
http://www.kindleboards.com/index.php/board,42.0.html
http://kindlenationdaily.com/
http://flurriesofwords.blogspot.co.uk/
http://thekindledailydeal.com/contact.cfm
http://www.freebooksy.com
http://bargainebookhunter.com/feature-your-book/
www.freebooksy.com
www.digitalbooktoday.com/
www.squiddoo.com
www.umenow.com
http://www.worldliterarycafe.com/
http://www.shelfari.com/
www.goodreads.com

Fantasy Specific

www.fantasy-faction.com
www.thefantasyforum.com
www.sffchronicles.co.uk/forum/
www.speculativevision.com/forum/
www.sf-fandom.com/vbulletin/forum.php
www.thefantasyforum.com/forumdisplay.php?216-Book-Forums
www.sffworld.com/forums/
www.nanowrimo.org/en/forums/fantasy
www.fantasyforums.com/
www.bestfantasybooks.com/forums/

Samples of general advertising websites:

http://www.friday-ad.co.uk/
http://community.vivastreet.co.uk/freebies
http://www.gumtree.com/freebies
http://www.goodbuy.co.uk/category/Household/140/EverythingunderPound30orFREE.aspx
http://www.nationalfreeads.co.uk/
http://forsale.local.thesun.co.uk/free-merchandise/
http://www.localspider.co.uk/classifieds/category/buy-and-sell/freebies/
http://www.adpost.com/
http://london.craigslist.co.uk/zip/
http://www.ukclassifieds.co.uk/books-s55_0.html
http://www.itsmymarket.com/classifieds/for-sale/books/
http://uk24.org/books-dvds-magazines
http://www.hallolondon.co.uk/free_ads/for_sale/books_music_and_film_!117.html
http://loot.com/
http://www.abadoo.co.uk/
http://www.usnetads.com/
http://www.usfreeads.com/
http://freead1.net/post-free-ad-to-USA-42
http://boston.craigslist.org/
http://www.cathaylist.com/

Sample Twitter accounts for promotions:

@kindleebooks
@Kindlestuff
@KindleEbooksUK
@KindleBookKing
@KindleFreeBook
@free
@free_kindle
@FreeReadFeed
@4FreeKindleBook
@FreeKindleStuff
@KindleUpdates
@kindlenews
@DigitalBkToday

These lists are in no way comprehensive, but may help. Hopefully.

Good luck! 

 

 

 

 

 

 

 

 

 

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Why promote?

And so, another period of promotional activity has concluded. The numbers are in, and I have a few thoughts mulling round my head.

This marks the third promotion experiment I’ve tried, and I have one more idea to go (hopefully towards the end of the month).

I’ve tried a few variables in the promotions I’ve run – including length of promotion, timing of promotion, promotion of promotion, etc. I’m going to do a separate post on my conclusions and my recommendations, which hopefully someone will find useful.

In the meantime, I wanted to look at the big question that has to loom over doing a promotion:

Why…?
Why do a promotion at all?
Good question. Thank you for asking.
Let’s go to the start.

KDP Select
When an author uploads a book for sale through Amazon, they can either choose to enrol in the KDP Select programme or not.
By not selecting to be a part of it, their book can be sold through other platforms (e.g. iBooks, Smashwords, etc), and can be price-matched against them. Thus, if your book is free elsewhere, it can be free at Amazon.
By selecting KDP Select, you are entitled to five promotional days per ninety day period, which will post your book as free. Other benefits of KDP Select include allowing members of Kindle Prime to borrow your book (and you will receive a payment based on the number of borrows).
The cynical part of me suggests that it’s easier to go with KDP Select. An author will only have to upload to one system (Amazon), can get the extra payment for borrows, and can still do free promotions. For a new author, and one not exactly au fait with the various systems and intricacies, this represents a nice, simple, beneficial option. Particularly with the proviso that each run in KDP Select is for a (rolling) 90 day period, and you can choose to opt out at the end of it.

Promotions
The aim of a promotion is to… well, promote your book. In theory, with your book being offered for free, it should be more attractive to potential buyers.
Indeed, there are a variety of sites which actively promote free books on a regular basis – often without being requested to. Facebook, Twitter, blogs, websites, etc, can all provide listings.
Thus, the new author can tackle one of the major problems with sales – generating book awareness.
And, as more people download the free copy, the book rises up the respective Free Charts in Amazon, so that even more people will see it, and more people will download it. Fantastic! The theory being that the more people who have your book, the more will read it, the more will spread the word, the more will write reviews, and the more your sales will pick up afterwards. Right?
Hmm… Well. Things have changed a little bit at Amazon, and the results you aim for may not actually help.

Problems with promotions
Previously, having a high number of downloads meant that your book would linger a little longer in the paid book charts, and so readers would be more likely to pay for it outside of promotion (“If everyone else is reading it, I should too!”). This no longer happens. The promotion finishes, and your book disappears from those charts again.
Scanning around the internet and various boards has a very negative approach to free downloads. A lot of it suggests that the majority of those who download a free book won’t actually read it. I was a tad sceptical, until I realised I do the very same thing myself.
Another approximate figure being bandied around is that it takes approximately 700 free downloads to get back 1 review. Again, scepticism reared its ugly head, until reality stomped down on it. I’ve personally found this figure to be about right.
And, perhaps the last thing that goes against a promotion – if readers know your book is being regularly given away for free… why would they pay for it?

Benefits of Promotions
Well, there wouldn’t be much point to doing a promotion if it was all doom and gloom, now would it?

So, let’s go with the most obvious. A promotion promotes both you and your work. It increases awareness. If your sales are virtually nil, and you have no reviews at all, getting any kind of awareness is going to help.
Your book may not be read immediately. Or in the next year. But maybe it will be read. And it’ll have hit the right audience. And they’ll come back. And they’ll buy your next book. And write reviews. And be your bestest friend ever! Well, maybe not that last, but if someone’s taken the time to download your book, there is a better chance that they’ll read it than if they never found it at all. How they’ll react to it is down to them and down to you.
Promotional activity can be tied in for a bit of fun, encouraging people to know you and your work – generally feeling better about it, so they’re more likely to react better to it.
By taking a chance on a new book, the new reader can be lead to your other books.
It’s also a nice little ego-boost, sometimes, provided you have realistic expectations. Running a promotion without any promoting of that promotion can still result in a small, but decent number of downloads.

So… To promote or not to promote?
The choice, as every choice must be, is yours. Look at the facts. Look at the benefits, and do a little research.
Are you writing purely for money, or purely for the joy of having someone else read your book and enjoy it? Or, are you somewhere in the middle? Perhaps you’re a little like me – you want people to read your stories, but you’d quite like to get paid for it.
Some writers get great benefits from a promotion. Some see virtually nothing.
A promotion which gets a high number of downloads requires a lot of work. A lot of work.
But done at the right time, in the right way, that KDP Select promotion can help you. A lot.

My recommendations?
Check the next post…

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Promotional Experimentational

I may have mentioned the experiments I like to run every now and then with Clown (on the right hand side of your screen there).

For those interested, Clown is enrolled in KDP Select. One of the benefits available with KDP Select is to have five promotional days per 90 day period through Amazon – these days allow you to sell your chosen title/s for free. Reason being that more people will download a free book, thereby increasing likelihood of reviews, and raising your title/s in the various selling lists so that there is greater awareness and likelihood of people seeing them post-promotion. Plus, more people will be reading your book (which is always nice).

And, naturally, there’s lots of advice within the writing community about how best to promote your work. Depending on your current situation (i.e. number of reviews, current standing in the various genre/sales lists), it can affect your total number of free downloads – with results reaching up to 10,000+ in some circumstances.

Last time I did it, I did the following:

  • Promo ran Fri – Sun, over Father’s Day weekend
  • Promo did not run at the start of the month, to avoid getting lost in all the other promos
  • Hyped up promo on Facebook, blog, Twitter, beforehand, etc
  • Contacted key websites to advertise free book for that weekend
  • Placed localised free adverts (Gumtree, Craigslist, etc)
  • On the promo days, used Forums, websites, Twitter, Facebook, etc to get attention

End result – just over 750 downloads. I was mightily pleased, given that I had come from 20 sales and three reviews only. Afterwards, I managed a small (approx. 14) number of follow-up sales.

So, this time, I ran a little experiment. I had 2 days left to use by the 15th July, so I did the following:

  • Ran a 2 day promotion over this weekend
  • The weekend was at the end of June/start of July
  • The promotion was completely unannounced
  • The promotion was not marketted or mentioned in any way to anyone

Enough time had passed for Clown to have dropped down the sales lists to a very non-prominent role. And by “non-prominent”, I mean that unless you’re specifically looking for it, or you’re flicking through page after page in the fantasy genre books, you’re not going to find it.

So, I wanted to see what would happen. Which is, probably, the reason I’ve given for most of the things I’ve done in my life.

Result – Total of 82 downloads. 33 in the UK, 48 in the US, and one more in Germany.

My friends and family already have Clown downloaded, so it’s absolutely not them. Given that this was unannounced, and the timing, I’m pleasantly surprised that anyone picked it up and I really wonder how it happened. The only difference, and I suspect this may be a key thing, is that I now have a review up on Amazon US (5 star – I’ll post it up at some point). Oh, and I changed the brief description of the book – maybe it actually is a difference-maker!

I’d love to know how this happened, and will post up some theories a bit later – when I can think of some!

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Putting Clown back in the box

And, the promotion is finished…

And how did it go? Delighted to tell you!

Let me break it down a little:

Background
In the UK, Clown had sold a total of 19 copies. The majority of these I can attribute to friends and family, with maybe a handful bought by people I don’t know. Three reviews, two glowing “family and friends” automatic 5-star reviews, and one honest 4-star review from another friend.
In the US, 1 copy sold. No reviews.

Strategy
I opted for a three day promotion, covering the Father’s Day weekend, in the middle of the month.
Three days covers one week day, and two weekend days.
Father’s Day gives me an extra gimmick.
Middle of the month is different from the standard start of the month, when most people post their promotions, so less combinations.
To increase awareness, I hit the following:

  • Facebook and assorted groups
  • Twitter, also contacting various e-book promoting users, and some celebs
  • Several forums
  • Promotional websites
  • Free domestic advertising sites

Final result:
224 downloads in the UK.
517 downloads in the US.
12 downloads in Germany.

Some thoughts overall:

  • I’m pretty pleased to have beaten 750 downloads. That’s a hefty increase from 20!
  • Where the hell did the German downloads come from?
  • At various points, I was in the Top 500 free ebooks in the UK, Top 1000 in the US, and Top 2000 in Germany.
  • I was being downloaded more than The Brothers Grimm. Yay!
  • I was very popular in the World Mythology and Fairytales category (Top 10).
  • Sales went well on Friday (initial barrage of promotion), dipped a little on Saturday (no promotion), and climbed very well again on Sunday (more and different more promotion).
  • By and large, most of the tweeters ignored me. However, I did get a large pickup after retweets from former professional wrestlers Lance Storm and Rowdy Roddy Piper!
  • The various websites were very helpful and positive in listing my promotion*
  • Seriously, who the hell found me in Germany?

Final thoughts:

The domestic advertisers I used (places like Craigslist and Gumtree) are free, simple and quick to use. Gumtree doesn’t like the advertising, but I’m going to make a suggestion that they have a category for free books. Not sure how much benefit they bring, but it’s easy to get a load of adverts on quite quickly. Just choose your timing well.

One subject I hadn’t even thought of for advertising was through a friend who plays and enjoys World of Warcraft. He generously retweeted for me, and I secured a few more downloads. It’s a fantasy game with a huge online community, in which he plays a major part – and runs a podcast! Something to bear in mind next time I promote a fantasy book.

I did ask for retweets from 50+ celebs, and got 2. They obviously led to some sales, so I’m pleased, but I think they’d rapidly get annoyed by a barrage of requests. I thanked them, and will leave them alone now. Hopefully they read the book and enjoy it, though.

A number of others also ran promotions, with their results hitting in the thousands, typically 6,000 – 10,000. Obviously, I’d love to do the same. But, for an initial run, with no reviews at all, I’m not going to beat myself up about it. They tend to have good numbers of 5-star reviews and whatnot, so it’s easier to sell. That’s my story and I’m sticking to it!

One poster in a forum roundly derided the use of promotions, giving away books which take away from actual sales; that no one would read them; that we were destroying the system as a whole. Rar rar rar.
In some ways, I agree with him. I would much rather people paid to download my book and put a little money in my pocket, as any author would. On the other hand, I’m happy that people are actually reading it. And, in order for people to read my book, they need to know about it. In order for them to know about it, I need to be able to promote it/have it recommended. So, I need to take a short term hit, for long-term gain. I hope.

I’ll let you know how I get on.

 

*I will be posting a separate page full of links and useful names for new writers shortly.

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Setting Clown free!

And the promotion is off and running!

Yes, I’m running a three day promotion through KDP Select, wherein Clown (that nice little book just to your right, there) is free from today until Sunday 17th June.

I thought I’d pop in and give an occasional bit of commentary on what I’m doing, and what results I’m getting.

So far… The promotion started at approx. 8am (GMT), to coincide with the US launch. Leading up to this, I’d contacted a couple of key promo sites and asked for support (I will be posting all of the details on a separate page as Writer’s Resources shortly), and made mention on Facebook and here. Not too much, really.

I’ve heard of a few issues with Amazon implementing promotions, with the most common complaint being that the promotion does not start on time, and can start several hours later. I’ve been pretty fortunate. The UK promo started approx. 1 hour late. However… The US site still lists Clown as being full price on the book page, but free on the search page. Little annoying, but the promo’s going through – need to give a little time for resolution.

I’ve launched adverts in a variety of local UK advertising sites (Gumtree, Loot, Craigslist, etc) to see if there’s anything going to come from them. Later in the day, I’ll hit the US sites. I’ll be backing this up with repeat adverts/bumping later in the day and over the weekend, accompanied by some forum and social media advertising.

At present, I’ve already managed a small number of downloads, which adds to my previously small number of purchases, to show that someone, somewhere is interested in reading. Hopefully!

Why not add yourself to that number? See the book there? Click it. You’ll be happy you did! And so will I…

Oh, and incidentally, if you don’t have a Kindle but would like to download for your laptop, you can do so here:
http://www.amazon.com/gp/feature.html?docId=1000426311

Final note, this lovely picture is by the very talented Kirsty Bexon-White (Follow her on Twitter at @kbexon)

Possible alternate cover?

Fan art from the wonderful Kirsty Bexon-White

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Promoting my promotion

Aha!

The first piece of promotion begins. Well, no, that’s kind of a lie. I guess the first piece of promotion began with the first Facebook status which said “I have published a book. Go and buy it!”, or those kind of sentiments.

If you read back to earlier entries, you probably know that I’m looking at the initial piece of publishing as a huge experiment, largely designed to increase my knowledge and understanding of the self e-publishing business, and to share my findings with those who pass these pages. At some point, a more concise version will appear and be given freely for any new authors, containing various links, suggestions, pointers, etc.

In the meantime, you’ll have to suffer through my ramblings.

Anyway. Moving on. I have enrolled Clown with KDP Select, a service which offers 5 promotional days per 90 day period. For those who don’t know, this means that my book can must be exclusive to Amazon, but in return I get this promotional activity – along with a share from their lending library fund for Kindle Prime users.

I have decided to use 3 of those promotional days this week, again in the interests of experimentation. And here are my thoughts.

The promotion of books in this way is designed to encourage more people to download the book. In doing so, the idea is that the book will move higher up Amazon’s constantly changing book charts, to receive greater prominence. Greater prominence will encourage readers to purchase once the book returns to its normal price. Theoretically.
Additionally, the more people who read, the more likely a review is. More reviews (as discussed at length in these pages) mean a greater selling point. In an ideal world, my pages on Amazon would be filled with genuine glowing 5 star reviews, and people would be desperate to download and read my book to find out what the fuss is all about (these people would include Steven Spielberg, who would be so impressed, he would make me a ridiculous offer for the book rights, allow me to adapt it for screen, and I could live a life of luxury in the sunshine. Hey, if it’s my fantasy, why aim low?).

More realistically, I have to look at this as longer-term investment. I’m promoting from Friday to Sunday (mark the date, get yourself a freeby). I’m not really going to miss out on any sales – the initial family and friends flurry has finished, so now I need to build up awareness from cold markets. At worst, I spend a couple of days promoting this, and get no one showing any interest. At best, I end up smoking cigars with Mr Spielberg. I’d settle for somewhere in the middle of that.

My tactics, to begin with, will be utilising social media – there are a number of groups on Facebook, etc. I can highlight here. I can use my own Twitter account, and the accounts of several others who are dedicated to highlighting free books. Hopefully I can encourage my friends to retweet – maybe even some celebs. I’ve also found a several other sites, which I’m going to use. I will share these, I promise.

I’ve chosen this weekend because it’s the middle of the month. Various research has suggested that most books go free at the start of the month, so to stand out a little, I’m trying the middle. I’m going for three days to cover the whole weekend.
My next promotion will attempt to use the middle of the week, and will hopefully have the support of more reviews.

As I say, the experiment continues.

So, please, mark the dates in your diary – Friday 15th to Sunday 17th, Clown by Paul Montgomery (that nice little book up there in the corner) will be free!

 

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Sample Sunday – An Introduction to Clown

It’s Sunday!

So, if you’d like a little sample of Clown to get the introduction, I’m feeling in a generous mood. Here’s a wee taster for you:

 

PROLOGUE

 

I

I was eight when an uncle tried, in his well-meaning way, to explain my name to me. Unfortunately for him, I was about two years too young to comprehend what he meant. It became a little clearer when I was ten, but at that age I thought it was almost cool. A few years later I learned to hate my own name, and the man who had given it to me. Not that I really knew him, but I could judge him by his legacy.

I spent a lot of my teenage years wondering about my father; who he was, why he would name me so, why he left, where he was. When I was seventeen, my mother felt I was old enough, and took me to his grave, and explained why she and the rest of my family had kept his death from me. Nothing sinister in it, they assured me, just embarrassment. Then she explained why once a year, on the date of his death, she took a bottle out to his grave, and emptied one of the finest brands of Scotch into the ground.

The more I thought about it, the more I resented the effort my mother went to, whilst he had chosen so lazily for me.

It wasn’t long afterwards that I decided to change my name. Nothing major. I just decided I didn’t like being known for the sins of my father. I found a surname I kind of liked, and took to calling myself J.D. My mother bore this with remarkable patience, almost as if she’d been waiting for it.

As I headed towards my twentieth birthday, my feelings of resentment towards my father faded a little. Once in a while I’d head out to his grave myself, sitting nearby the weatherworn stone that bore his name, and tried to figure out what I wanted to do with my life.

My mother, God bless her, had always been fully supportive of everything I’d ever wanted to do. Perhaps after my father, she was afraid to upset me, lose me, whatever. We were close, sure, but not all that close. For my part, I tried to be a good son, but there was always something that stood between us. Sometimes we’d sit and talk about what I wanted to do, who I wanted to be. We’d talk for hours, about where I could study, what my calling was, how I wanted to see myself in ten years.

I drifted aimlessly. Ended up never going to college. Couldn’t rightly say I ever found myself a career to settle into. There was never going to be a pension plan in my future. Instead, I contented myself floating around doing bit jobs in our hometown. It was a pleasant enough little place, I guess. Full of small-town businesses that were happy for somebody to show an interest, delighted for an extra pair of hands around. I worked in most of them. Ran errands for the doctor; helped the vet do his rounds; wrote a few articles for the paper; helped deliver them, too. I fixed the roof of the church, painted the walls of the school, changed more tyres than I could count. In a couple of years, I learned more practical skills than I ever could at college.

I made friends everywhere I went. Sometimes I would wander out of the town, and out into the big city. Unlike most of my folk who did the same, I never really felt out of place there. Or, rather, I never felt any more out of place than I did anywhere else. Sometimes I picked up the odd piece of work whilst I was out there, too.

Time came when I was twenty-five, and I still had no idea what I wanted to do, who I wanted to be.

Until I heard about him.

I’m still not sure exactly who told me about him first. I was probably in the bar, enjoying a cold one, and shooting the breeze with some of the old-timers, when someone brought the topic around to him. To this day, I still don’t know why their story sparked my interest so, but I was hooked from the first tale. Maybe it was that they said he was an orphan. Maybe it was the name, foolish like my own.

Whatever it was, it was like someone finally flicked a switch inside of me, and I realised what I wanted to do. Some of the tales they told me where fantastic, and doubtless fuelled by the telling and retelling, but there was enough there that I wanted to know more. I needed to know more.

So I went looking.

 

II

I left my home, said goodbye to my mother, and hit the road. Truth to tell, I think she was a little relieved that I was finally growing up and moving on a little. Maybe I was only headed on a fool’s errand, but at least I was doing something. I promised to write her as often as I could. I showed her the stacks of paper I was taking (which in truth were there for the recording of tales along the way), kissed her on the cheek, and headed out of town.

I had only a vague idea of which way to go. I was, after all, following a man who had passed vaguely through this direction, many years before, leaving only second-hand tales and not-so-shrewd guesses as to his destination. But I had a whole lifetime ahead of me, with nothing else better to do.

As it turns out, it took me the better part of a decade to catch up with him, following a trail across continents, dangers, and near-miracles. There were times when I was convinced I had lost him for good, times when I was convinced I had lost myself, but always, always something came along to lead me again in the right direction. It was almost as if someone, something wanted us to meet, or at least, meant for me to record his story.

And I heard so many. Some were merely snippets of conversation. Some took days in the telling. I heard his name, his deeds from so many different sources, it defied belief. It was following his trail that I learnt that there is far more to this life, this world than I had ever suspected. There were moments I felt would freeze the very blood in my veins, others when I felt I would laugh fit to burst.

There was an ancient and venerable shaman, who told his tale of the man atop a mountain, in the midst of a raging blizzard. A child who hadn’t aged in a century whispered in a cave, in pitch darkness. In the depths of a forest, a chorus of birds sang a song in turns. In a graveyard visited only by the dead, the ghost of a cat showed me a miracle.

Much of what I heard was nothing more than hearsay, and rumour. Second and third-hand tales. There were those who claimed to have been best of friends with him, to have walked the roads with him, but had never even met the man. Some were addled by age, or by drink, or any of a hundred vices, and their tales were distorted. Most who claimed to have met him never had. Their tales differed greatly.

And there were a thousand tales of his life, a thousand more of my hearing them. I was shot in several places, spending weeks, months in hospital. I worked in shops, carnivals, garages, fields. I was chased out of one town, welcomed with open arms to another. I spent nights in open fields, the rain pouring down upon me, as I huddled in misery. I laid in the sun, on beaches deserted and pure. I dined on haute cuisine, ate in the streets with the homeless. Someday, I may put pen to paper and write them all down.

Someday. But not today. This is not my tale.

This is his tale. This is the tale that began with a discovery, which ends here tonight.

 

III

For, after years of searching, of asking, of listening, I’ve finally made it here, journey‘s end. I have notebooks filled with writing, mostly my own. Most nights, sitting beneath the moon, insomnia keeping my eyes from staying closed, I tried working the mammoth task of sorting through them. There’s a lot of repetition. A lot of those I spoke to had a flair for story-telling, and would fill a whole pad with what they could have said in a sentence. And, naturally, there’s a hell of a lot that’s just plain hogwash.

And, for the tale that I‘m coming to, a lot that will turn out to be irrelevant. Perhaps I can save them for another day. I’m sure I won’t be the kindest, or cleanest of editors in the telling of the tale which sits before me.

I’d always figured I should return home to do it. It’s been far too long since I went back there. My mother must be worried – my last letter was several months back. And there’s my father, of course. I never said goodbye to him when I left, so it’s only fair that I at least drop by on my way. And I was always best able to do my thinking when I was at his grave.

That was the plan. Funny how things can turn out.

I found my way to a graveyard. Not quite the one my father was buried in, but close enough. And here I sit. Stacks of paper, piles of notebooks around me. Sitting, thinking, staring.

At him.

I followed him here, after all. And now, having finally caught up with him, with the man I’ve spent so many years chasing, with the man who lived a life filled with the miraculous, I can only sit and stare at him. I’m still not quite sure what it is that caught my imagination so, nor why others speak so fondly of him. In truth, he seems a little disappointing. And yet, I can’t take my eyes away from him.

For his part, he sits there in silence, a strange little smile on his painted lips. He seemed to know me before I even introduced myself, as though word of me had already reached him. He wasn’t upset, though. I think, perhaps, his path led him here to cross mine. Perhaps.

We’ve been sitting here for an hour already, barely a couple of minutes of actual conversation between us. I can’t think how to begin; he seems in no great hurry. My mouth is dry. The wind plays with the pages around us, lifting up the cover to one notebook above the others, and I know where to start. Such an obvious place, really.

I tell him that I’ve heard so much about him, so many stories, ask if they can possibly all be true. He smiles, that strange smile of his, and looks at the paper. He asks if it’s all about him.

I nod.

“Is it true?”

He shrugs. How can he say what’s true or not, if he doesn’t know what’s there?

I blink, the question surprising me. Somehow, for some strange reason, I’d assumed he would know all the stories about himself; know everything I’d written down, could make one blanket statement confirming them all, or denying them. I tried not to think of him denying them – it would mean a waste of the last few years of my life.

In the distance, the sky rumbles. I pick up the first booklet, ask him if I could read him the story of his life, and he nods. I lick my lips; look at the scrawled writing, then at him.

The man named Clown.

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Reviews and interviews for e-books

OK.

Writing this first thing in the morning, so this is more of a collection of random thoughts for the day. Bear with me, they may eventually make some sense. Possibly.

I tend not to edit the blog entries after I’ve written them. Editting’s for the publishable work – this is me, raw, rough and ready. That may or may not be a good thing. I’m sure points of view differ.

Reviewing. Now, I’ve been giving this a bit of thought over the past couple of days. Self-publishing leads to a vicious cycle or two, most notably (as I’ve seen so far) with promoting. My problem at the moment is this:

Not enough people are aware of my book, so I need to promote it. In order to promote it, KDP offer a promotional service where you can have your book available for free (the theory being that more people will download it, raising its profile for when the promotion ends, thus other buyers will see it and pay for it). However, to make sure people are aware that they can download it for free, the author will need to go out and promote it using various social media, including Twitter, Facebook, LinkedIn, etc. Authors can also do a “blogtour” – i.e. going around different blogs, being interviewed, and advertising their book. Authors can also request for particular websites to advertise, promote, and review their work to support the promotion period. Many of these websites offer their services for free, which is wonderful. However, because there are a lot of authors looking for their help, they can easily become overwhelmed, and some can put in restrictions. And this is the vicious cycle bit:

Some websites will not promote a book that does not have a sufficient number of highly-rated reviews. However, without the promotion, people are unaware of the book. If people are unaware of the book, they cannot buy it and review it. If they cannot reviews it, there’s an absence of reviews. Without reviews, these websites will not promote…

Now, don’t get me wrong. It is ABSOLUTELY the right of the website authors/contributors to decide what they put up there, how they put it up, and why. No one has a right to dictate to them what they should do with their time and energy.

And, with the wealth of authors out there (and having read some of the works available), quantity and quality are major issues. In theory, the only way to determine the quality of a piece is to read it yourself. In practicality, wading through 2,000 books in order to figure out which one is worth promoting is never going to work. So, a reliance on other people’s reviews is essential.

Now, should a person wish to manipulate the system, there are ways to get those reviews in place – asking/begging family and friends (even providing them with the reviews), actually paying someone to write reviews (yup, I’ve found that people do this), and creating multiple accounts to write those reviews yourself. I can’t endorse any of those. As mentioned in earlier posts, I would far rather have one genuine mediocre review than a dozen gushing (but fake) reviews. Which means, I will need to do this the hard way: solicit reviews from others on the interwebs, work over and again to raise awareness, and wait patiently (and hopefully) for reviews to trickle in.

BUT… I realised something crucial. I’m being a somewhat selfish ******* in wanting reviews. Where the hell are my reviews? I’ve been using Amazon for years. I have very very rarely posted a review of any form. If I can’t be bothered to make that kind of effort, why should anyone else? Live and learn, right?

So, it’s only fair that if I want others to help me out, I should be willing to do the same thing in return.

1. I will be posting more reviews on Amazon. Particularly for other self-publishing authors. I won’t give out 5-star reviews just to help out. I’ll give honest appraisals of something, especially if I genuinely enjoy it.

2. I’ll be posting reviews here as well. If I can direct anyone stopping by to something I find particularly worthwhile, I’ll be happy. If you read something, please pop a review up there as well.

3. I’m offering the chance for any new/budding/established authors to come on here for some interview time. Am I an established name in the review/promotion side of the industry? No. But by coming on here, you have absolutely nothing to lose, and everything to gain. All it takes is the right person to visit, find something they like, and build up from there. Message/comment me if you would like to join in.

Final comment before I disappear for the day.

A book review on Amazon is greatly appreciated – and doesn’t need to be the most wordy of things. A line, will do. Three-four would be ideal. What did you like, would you recommend, and if so, to who? What particularly grabbed you? Did you hate something? If so, put it in a constructive way for the author to benefit from.

Anyway.

Hoping to hear from someone soon.

Reviews would be most welcome at: http://www.amazon.co.uk/Clown-ebook/dp/B007UFS45Q/ref=sr_1_sc_1?ie=UTF8&qid=1337422623&sr=8-1-spell

and http://www.amazon.com/Clown-ebook/dp/B007UFS45Q/ref=sr_1_sc_1?ie=UTF8&qid=1337422635&sr=8-1-spell

And e-mails welcomed at truejdk@hotmail.co.uk

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Interviewing?

Slowly but surely I’m getting used to writing here. This is something I’ve never really done before, so every time is a challenge, but also an opportunity. It’s great to actually sit and write something sometimes, usually when I can’t focus on story-telling.

And, thankfully, it seems like people may have swung by once or twice to see what I’ve written. Which is even nicer!

Moving on, there’s an opportunity here to share more than just my thoughts and musings, but to support others with their writing. I enjoy writing, I enjoy reading, I enjoy talking. I’m not so hot on the promotion-side of things, and I’m sure that others are in the same boat.

So.

I quite like the idea of a promoted book and author, using a slightly different questioning format. I have this ready, and all I need is my first guinea pig. I’ll post offers up on other forums, but should anyone passing by be interested in a brief interview, with the chance to promote their published/upcoming work in any format, please let me know.

Cheers!

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A published author?

Well now.

And how goes the writing and publishing?

A little update on my random experiment, and some of the thoughts behind it.

I have opted to publish on Amazon, with the KDP select. Why? Because I’m immediately familiar with Amazon, and it seems like a simple all-in-one option to familiarise myself with before future publications look at multiple sites. The KDP select options look like a nice little benefit for the moment.

I published electronically for a number of reasons. My book clocks in at over 400 pages. For an unknown, untried author, the probability of getting this in paper publication is incredibly remote. I’m ok to accept this. Should I get any degree of success, I would hope then that this can be used as a testament to my ability to spin a yarn, and use it with traditional publishing submissions down the line.

Initial pricing went on at £0.99 and $0.99. For a new, unreviewed and unproven author, I thought this was a fair start. Since reading some of the forums, I have discovered some disdain for the “99 cent slums”. Nonetheless, I gave it three weeks, to see how it goes. I have now increased to £1.99 and $1.99.

Advertising. I have restricted this, so that I can actually see how well each form does. Initially, doing the basics – a Facebook page and shout, and several tweets. Minimal activity so that I can see initial sales, which I wholly anticipated to be from family and friends (rightly, as it turns out). However, moving on, I have increased presence in Facebook, Kindle, and Amazon forums, posting on several threads, and starting some more myself. I have invested in some business cards and stickers, which I am waiting for delivery before beginning to use.

Reviews – I have asked two people who have offered services for reviews. As yet, no response to manuscripts.

Results as follows:

Amazon.com – 21 likes of the book, thanks to Facebook groups. 1 sale at $0.99. I strongly suspect this to be an old friend in the States.

Amazon.co.uk – 6 likes (again, thanks to the groups on Facebook). 13 sales at £0.99 (I can easily account for 6 of these from friends and family. The rest, I’m unsure of.) 1 sale at £1.99.

I have yet to use the freeby option through KDP Select, or any of the other forums (Goodreads, Shelfari, etc).

The book itself clocks in at 400+ pages, so I’m not too worried about receiving reviews just yet. I do have two, but from friend/family, so I’m not dancing for joy just yet. Should I get a few more, I will use it as an incentive to use the free promo days.

I knew Clown would be a hard-sell for several reasons:

  • The name. Clown. It’s not a name that most people would be instantly hooked by, and is undoubtedly more popular for horror stories.
  • The genre. Tough sell. It’s fantasy. Light-fantasy, really, rather than out-and-out swords-and-sorcery epic. Also, there’s no romance with werewolves and vampires.
  • The size of the book.
  • Debut novel from an unknown name.
  • I’m rubbish at self-promotion!

So, as I said, I’m using this book largely to gain personal experience - what to do, what not to do, what works, what doesn’t. I don’t expect it to be a roaring success. I don’t expect to be the next Stephen King, or JK Rowling.

However, I am still very proud of the sheer fact that I wrote this, that I published it, that people I don’t know are clicking buy, and that I have sales in the (admittedly, very low) double figures.

Any feedback from wandering bloggers, readers, daydreamers, procrastinators would be welcomed here :)

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